Program Overview
Public Relations and Advertising Program
The Public Relations and Advertising program at DePaul University offers a comprehensive curriculum that prepares students for careers in public relations, advertising, and integrated marketing communications. The program provides students with a solid foundation in the principles and practices of public relations and advertising, as well as the skills and knowledge necessary to succeed in these fields.
Undergraduate Courses
The undergraduate program in Public Relations and Advertising offers a wide range of courses that cover topics such as:
- Principles of Advertising
- Public Relations
- Writing for Public Relations and Advertising
- Research, Data, and Insights
- Design Applications for PRAD Professionals
- Event Planning
- Advanced Event Planning
- Humor and Advertising
- Advertising and Public Relations Ethics
- Diversity and Current Issues in Advertising and Public Relations
- Advertising Campaigns
- Public Relations Campaigns
- Health and Public Relations
- Integrated Communication Campaigns
- Consumer Promotion
- Strategic Communication Planning
- Copywriting
- Digital Advertising
- Psychology of Advertising
- Personal Branding
- Engaging Latinx Communities
- The Meeting of Sports and Advertising
- Public Relations and Advertising Entrepreneurs
- Media Relations
- Communication Law
- Crisis Communication Management
- Branded Content
- International Public Relations
- International Advertising
- Bateman Public Relations Strategy
- Bateman Public Relations Campaigns
- AAF Strategy
- AAF Campaigns
- Special Topics in Public Relations and Advertising
- Capstone in Public Relations and Advertising
- Fox Sports University
Graduate Courses
The graduate program in Public Relations and Advertising offers advanced courses that cover topics such as:
- Critical Perspectives on Public Relations and Advertising
- Consumer Insights
- Engaging Latinx Communities
- Contemporary Issues in Public Relations and Advertising
- Writing for a Communication Career
- Public Relations Measurement and Data Analytics
- PR/AD Agency Roles and Responsibilities
- Public Relations in Health Care
- Advertising and Health Campaigns
- Crisis Communication Management
- Integrated Communication Campaigns
- Advertising and Copywriting
- Account Planning
- Media Relations
- Media Planning
- Business Skills for Strategic Communicators
- International Public Relations
- Communication Ethics and Law
- Research, Data, and Insights
- Independent Study
- Communication Campaigns for Social Change
- Special Topics in Public Relations and Advertising
- Personal Branding and Career Strategies
- Research Thesis
- Active Degree Completion
- Candidacy Continuation
Program Details
The Public Relations and Advertising program at DePaul University is designed to provide students with a comprehensive education in the principles and practices of public relations and advertising. The program offers a wide range of courses that cover topics such as research, writing, design, and strategy, as well as specialized courses in areas such as health communication, sports marketing, and international public relations. The program is designed to prepare students for careers in public relations, advertising, and integrated marketing communications, and to provide them with the skills and knowledge necessary to succeed in these fields.
Admission Criteria
Admission to the Public Relations and Advertising program at DePaul University is based on a student's academic record, as well as their interests and career goals. Students who are interested in pursuing a degree in Public Relations and Advertising should have a strong academic record, as well as a demonstrated interest in the field.
Tuition Fees
Tuition fees for the Public Relations and Advertising program at DePaul University vary depending on the student's residency status and the number of credit hours they are taking. Students who are interested in pursuing a degree in Public Relations and Advertising should contact the university's admissions office for more information on tuition fees and financial aid.
Research Areas
The Public Relations and Advertising program at DePaul University offers a wide range of research areas, including:
- Public Relations
- Advertising
- Integrated Marketing Communications
- Health Communication
- Sports Marketing
- International Public Relations
- Crisis Communication
- Media Relations
- Research Methods
- Data Analysis
Faculty
The faculty in the Public Relations and Advertising program at DePaul University are experienced professionals in the field, with a wide range of expertise and research interests. They are dedicated to providing students with a comprehensive education in the principles and practices of public relations and advertising, and to helping them develop the skills and knowledge necessary to succeed in these fields.