Program Overview

Introduction to the Visual Communication Design Program

The Visual Communication Design program is a field of study that encompasses various aspects of design, including product packaging, corporate imaging, and more. This program aims to equip students with the skills to effectively convey information through visual media.

Program Overview

The Visual Communication Design program is based on the concept of "flat design," but with the advancement of modern design, digital technology has become an integral part of the field. The program covers a wide range of topics, including:

• Book design
• VI design
• Brand design
• Advertising media and planning
• Advertising creativity and expression
• Packaging design
• Advertising photography

Program Objectives

The Visual Communication Design program aims to cultivate students who possess a strong foundation in design theory and practice, as well as excellent comprehensive design skills. The program seeks to produce high-quality, application-oriented talents with a strong sense of social responsibility and a willingness to learn and adapt.

Unique Features of the Program

The Visual Communication Design program at Beijing Forestry University is built on the university's strong foundation in design education. The program emphasizes the importance of green civilization and ecological design, considering the entire lifecycle of a design, from creation to disposal. The goal is to establish a comprehensive ecological design system.

Admission Guidelines

The tuition fee for the program is 10,000 yuan per year. The program is in high demand, and the number of qualified designers is insufficient to meet the needs of the industry. Due to the growing demand for designers in the market, the program is highly competitive.

Physical Examination Requirements

Applicants with certain medical conditions may be restricted from participating in the program, including:

• Mild color vision abnormalities (color weakness)
• Color vision abnormalities (color blindness)
• Inability to accurately identify colors, wires, buttons, signals, or geometric shapes

Research Areas

The program covers a wide range of research areas, including:

• Green civilization
• Ecological design
• Visual communication
• Design theory and practice

Career Prospects

Graduates of the Visual Communication Design program can pursue careers in various fields, including:

• Graphic design
• Advertising
• Packaging design
• Branding
• Visual communication