Program Overview

Marketing Program

The Marketing program at Bowling Green State University is designed to develop a variety of skills and interests in students as they learn about the analytical science of marketing and acquire an appreciation for the creative art of marketing practice. Students learn theories and practices about how products, services, and ideas are developed, distributed, priced, and promoted by a variety of business, nonprofit, and government organizations. They consider social, ethical, and legal issues.

BSBA Areas of Specialization

Marketing students can choose from a broad array of careers and fields such as sales, retailing, advertising and promotions, public relations, product management, marketing research, services marketing, and social and government services.

Program Requirements

The quality of the marketing program is enhanced by learning opportunities outside of the classroom. For example, students can participate in the BGSU Collegiate Chapter of the American Marketing Association, the BGSU Sales Competition, as well as in internships and cooperative education positions.

BSBA General Degree Requirements

Students completing the Marketing specialization must complete University, general degree, admission core, and business core requirements for the BSBA degree, including admission to the BSBA program. Students who pursue both a Marketing Specialization and a Sales and Services Marketing Specialization, must complete at least 15 credit hours toward one specialization that are not counted in the other specialization.

Marketing Specialization

The Marketing specialization requires 21 hours of coursework, including:

• Grade of "C" or better in MKT 2010 to enroll in advanced marketing courses
• Grade of "C" or better in each course taken as part of the specialization
• MKT 3020
• MKT 3200
• Four courses (12 hours) from:
  • MKT 3350
  • MKT 3400
  • MKT 4000
  • MKT 4050
  • MKT 4100
  • MKT 4120
  • MKT 4150
  • MKT 4160
  • MKT 4200
  • MKT 4250
  • MKT 4300
  • MKT 4320
  • MKT 4350
  • MKT 4420
  • MKT 4450
  • MKT 4550
• Alternatively, one of the four courses may be selected from:
  • BA 3100
  • GEOG 3120
  • GEOG 3250
  • COMM 3030
  • JOUR 3410
  • MGMT 3300
  • PSYC 3110
  • SOC 3010
  • SOC 3710
  • TCOM 3660
• MKT 4600 (normally taken in the last semester of the senior year; prerequisites are grades of "C" or better in both MKT 3020 and 3200)

Faculty Advising

Students are strongly encouraged to meet and maintain contact with their marketing faculty advisors throughout the program of study.