Program Overview

College of Business Administration

The College of Business Administration offers a comprehensive program in marketing, designed to equip students with a deep understanding of the analytical science and creative art of marketing practice.

Department of Marketing

The Department of Marketing provides students with a broad array of skills and interests, enabling them to develop a comprehensive understanding of how products, services, and ideas are developed, distributed, priced, and promoted by various business, nonprofit, and government organizations. Students also consider social, ethical, and legal issues in the field of marketing.

BSBA Areas of Specialization

The BSBA program in Marketing offers students a range of career opportunities, including sales, retailing, advertising and promotions, public relations, product management, marketing research, services marketing, and social and government services.

BSBA General Degree Requirements

To complete the Marketing specialization, students must fulfill University, general degree, admission core, and business core requirements for the BSBA degree, including admission to the BSBA program. Students pursuing both a Marketing Specialization and a Sales and Services Marketing Specialization must complete at least 15 credit hours toward one specialization that are not counted in the other specialization.

Marketing Specialization

The Marketing specialization requires 21 hours of coursework, including:

• A grade of "C" or better in MKT 2010 to enroll in advanced marketing courses
• A grade of "C" or better in each course taken as part of the specialization
• MKT 3020
• MKT 3200
• Four courses (12 hours) from:
  • MKT 3500
  • MKT 4000
  • MKT 4050
  • MKT 4100
  • MKT 4120
  • MKT 4210
  • MKT 4250
  • MKT 4300
  • MKT 4350
  • MKT 4400
  • MKT 4420
  • MKT 4450
  • MKT 4550
  • Or one of the four courses may be selected from:
    • BA 3100
    • GEOG 3120
    • GEOG 3250
    • COMM 3030
    • JOUR 3410
    • MGMT 3300
    • PSYC 3110
    • SOC 3010
    • SOC 3710
    • TCOM 3660
• MKT 4600 (normally taken in the last semester of the senior year; prerequisites are grades of "C" or better in both MKT 3020 and 3200)

Students are strongly encouraged to meet and maintain contact with their marketing faculty advisors throughout the program of study.