Program Overview

College of Business Administration

The College of Business Administration offers a comprehensive program in marketing, designed to equip students with a variety of skills and interests in the analytical science and creative art of marketing practice.

BSBA Areas of Specialization

The Department of Marketing provides students with the opportunity to develop a deep understanding of the theories and practices of marketing, including the development, distribution, pricing, and promotion of products, services, and ideas by various business, nonprofit, and government organizations.

Marketing Specialization

The Marketing specialization is a 21-hour program that requires students to complete the following courses:

• Grade of "C" or better in MKT 2010 to enroll in advanced marketing courses
• Grade of "C" or better in each course taken as part of the specialization
• MKT 3020
• MKT 3200
• Four courses (12 hours) from:
  • MKT 3500
  • MKT 4000
  • MKT 4050
  • MKT 4100
  • MKT 4120
  • MKT 4210
  • MKT 4250
  • MKT 4300
  • MKT 4350
  • MKT 4400
  • MKT 4420
  • MKT 4450
  • MKT 4550
• Alternatively, one of the four courses may be selected from:
  • BA 3100
  • GEOG 3120
  • GEOG 3250
  • COMM 3030
  • JOUR 3410
  • MGMT 3300
  • PSYC 3110
  • SOC 3010
  • SOC 3710
  • TCOM 3660
• MKT 4600 (normally taken in the last semester of the senior year; prerequisites are grades of "C" or better in both MKT 3020 and 3200)

Career Opportunities

Marketing students can choose from a broad array of careers and fields, including:

• Sales
• Retailing
• Advertising and promotions
• Public relations
• Product management
• Marketing research
• Services marketing
• Social and government services

Learning Opportunities

The quality of the marketing program is enhanced by learning opportunities outside of the classroom, such as:

• Participation in the BGSU Collegiate Chapter of the American Marketing Association
• Participation in the BGSU Sales Competition
• Internships and cooperative education positions

Academic Advising

Students are strongly encouraged to meet and maintain contact with their marketing faculty advisors throughout the program of study.