Program Overview

Sales and Services Marketing Program

The Sales and Services Marketing specialization is a focused option within the Bachelor of Science in Business Administration (BSBA) degree. This specialization is unique in the United States, as it emphasizes the synergy between sales and services marketing.

Program Description

The program recognizes that salespeople can only be successful by delivering superior service to their customers. Given the shift in the US economy towards a service-based economy, and the fact that most college graduates begin their careers in sales jobs, this specialization leads to tremendous employment opportunities.

BSBA General Degree Requirements

Students completing the Sales and Services Marketing specialization must complete University, general degree, admission core, and business core requirements for the BSBA degree, including admission to the BSBA program. Students who pursue both a Marketing Specialization and a Sales and Services Marketing Specialization must complete at least 15 credit hours toward one specialization that are not counted in the other specialization.

Sales and Services Marketing Specialization

The Sales and Services Marketing specialization requires 21 hours of coursework. The requirements include:

• A grade of "C" or better in MKT 2010 to enroll in advanced marketing courses
• A grade of "C" or better in each course taken as part of the specialization
• Completion of the following courses:
  • MKT 3400
  • MKT 4050
  • MKT 4420
  • MKT 4500
• Three courses (9 hours) from the following options:
  • MKT 3020
  • MKT 3200
  • MKT 3350
  • MKT 4000
  • MKT 4100
  • MKT 4120
  • MKT 4150
  • MKT 4160
  • MKT 4200
  • MKT 4250
  • MKT 4300
  • MKT 4320
  • MKT 4350
  • MKT 4450
  • MKT 4550
  • MKT 4890
  • MGMT 3300
  • MGMT 3610
  • MGMT 4560
  • FIN 3400
  • FIN 4130
  • FIN 4140
  • FIN 4210
  • FIN 4350

Academic Advising

Students are strongly encouraged to meet with their marketing faculty advisors to discuss their program of study.