Program Overview

University Programs

The university offers a range of programs, including undergraduate, graduate, and continuing education options.

Academic Programs

• Undergraduate programs
• Graduate programs
• Continuing education (SUTD Academy)
• 42 Singapore

Pillars, Clusters, and Programmes

The university is organized into several pillars, clusters, and programs, including:

• ASD: Architecture and Sustainable Design
• DAI: Design and Artificial Intelligence
• EPD: Engineering Product Development
• ESD: Engineering Systems and Design
• HASS: Humanities, Arts and Social Sciences
• ISTD: Information Systems Technology and Design
• SMT: Science, Mathematics and Technology

Course Details

The Design of Digital Platforms

This course focuses on the economics of multi-sided platforms, utilizing basic game theory and industrial organization models to guide students through the entire lifecycle of digital platform design and operation.

Learning Objectives

After successful completion of the subject, students will be able to:

• Grasp the distinctive features that differentiate digital multi-sided platforms from conventional businesses.
• Understand the operational mechanisms underpinning these platforms.
• Develop the ability to conduct basic data analysis based on theoretical models.
• Analyse and formulate strategies essential for effective platform design.

Measurable Outcomes

Students are expected to:

• Participate in weekly in-class exercises that explore and compare the features of digital platforms with traditional businesses.
• Analyse the implementation of operational mechanisms underpinning digital platforms through group presentation on real-world platform.
• Demonstrate understanding of digital platforms and their operational mechanisms through a midterm examination.
• Demonstrate effective platform design based on the formulation of strategies and models through group presentation.

Assessment

Assessment | Percentage
---|---
WEC Attendance and class participation | 10%
WEC Weekly group presentation | 15%
WEC Midterm | 30%
WEC Final group presentation | 30%
WEC Individual report | 15%

Exams

The two-hour midterm exam will be open-book and will cover all material studied up to Week 6.

Weekly Schedule

Week 1: Introduction to Multi-Sided Platforms Week 2: Introduction to Network Effects Week 3: Application of Network Effects: Rating, Review and Recommendation Week 4: Pricing Structure of Multi-Sided Platforms Week 5: Marketplace vs. Reseller Week 6: Platform Launch Strategies: Chicken-and-egg Issue Week 7: Recess Week Week 8: Midterm Week 9: Platform Expansion: From Product to Platforms Week 10: Potential Challenge: Leakage Week 11: Advanced Design: Steering Week 12: Policy Implementation Week 13: Final Project Presentations

Instructor

Su Mengyang

UN Sustainable Development Goals (SDGs)

This course aligns with the following UN Sustainable Development Goals (SDGs):

• Goal 9: Industry, innovation and infrastructure

Research and Innovation

The university is committed to research and innovation, with various research centers, programs, and initiatives.

Campus Life

The university offers a range of campus life experiences, including:

• Student life
• Global experience and exchange
• Career development
• Student well-being
• Academic facilities
• Housing
• Sports and recreation centre
• F&B and services
• Library