Program Overview

Program Overview

The Foundation in Digital Marketing program is designed to provide marketing professionals with the knowledge and skills necessary to create a complete digital marketing plan for their business.

Course Details

• Course Dates: Currently unavailable.
• Duration: 5 days, 9am – 5pm.
• Who Should Attend: Marketing/Advertising/Communications professionals, junior ad agency planners, business owners who are looking to increase and optimize market reach through digital media.
• Prerequisites: None, but some understanding of current social media and digital platforms would be useful.

Learner's Experience

The course provides a good balance of marketing principles and actual case studies, useful for beginners and also a great refresher for experienced marketers. The instructor shares generously from his years of industry experience, making the course interesting and illustrating the practicality of what is taught.

Testimonials

• "The course provides a good balance of marketing principles and actual case studies, useful for beginners and also a great refresher for experienced marketers. The instructor shared generously from his years of industry experience which makes the course interesting and helps illustrates the practicality of what is taught." - Raymond Tan
• "[Nick] made sure we fully understood the concepts by frequently punctuating the course with hands-on activities. He also provided current examples that were relevant and relatable to the different professionals in the class. I thoroughly enjoyed the course and wished we had more time to learn from him." - Tan Mei Chin
• "I had the pleasure of attending Nick's marketing workshop recently and seeing how an exceptional trainer he was, especially when it comes to his domain knowledge. Furthermore, I was impressed with Nick's ability to simplify complex ideas into simple concepts that one can easily understand. Above all, I also love his positive attitude and he is definitely a go-to person when you need good advice!" - Hendry Palimarmo

Program Structure

The program is part of the ModularMaster in Strategic Digital Marketing programme, indicating a structured approach to learning digital marketing strategies.

Program Areas

• The program focuses on creating a complete digital marketing plan.
• It covers marketing principles and case studies.
• Hands-on activities and current examples are used to illustrate concepts.

University Programs

The university offers various programs, including:

• Undergraduate
• Graduate
• Continuing Education (SUTD Academy)
• 42 Singapore

Pillars, Clusters & Programmes

The university is organized into several pillars and clusters, including:

• ASD: Architecture and Sustainable Design
• DAI: Design and Artificial Intelligence
• EPD: Engineering Product Development
• ESD: Engineering Systems and Design
• HASS: Humanities, Arts and Social Sciences
• ISTD: Information Systems Technology and Design
• SMT: Science, Mathematics and Technology

Research and Innovation

The university engages in research and innovation through:

• Research news
• Research centres
• Research programmes and fellowship
• Innovation ecosystem
• Innovation showcase
• Innovation for community
• Innovation in education

Design·AI Research

The university has a strong focus on Design·AI research, including:

• Research integrity
• Institutional Review Board (IRB)

Campus Life

The university offers a range of campus life experiences, including:

• Student experience
• Campus facilities
• Academic facilities
• Housing
• Sports and recreation centre
• F&B and services
• Library

About the University

The university has a strong commitment to:

• Design·AI
• Diversity and inclusion
• Sustainability
• Leadership
• Faculty
• Thought leadership
• News and happenings
• Pressroom and publications
• Careers at SUTD
• Partnering with SUTD