Program Overview

Introduction to the ModularMaster Certificate in Strategic Digital Marketing - Singapore Program at the University of Technology and Design (SUTD) Overview and Partner Institutions Policies and Financing Options Overview and Frequently Asked Questions are not applicable here as the focus is on program details. The ModularMaster Certificate in Strategic Digital Marketing program, offered by the SUTD Academy, is designed to equip busy professionals with the necessary skills and innovative mindset to succeed in the digital economy. This certification, pegged at a post-graduate level, focuses on acquiring technical skills in digital marketing and preparing learners to think creatively and strategically about the future of digital marketing.

Program Description

The ModularMaster Certificate in Strategic Digital Marketing is a certification that helps learners acquire relevant technical skills in digital marketing and prepares them to think creatively and strategically about the future of digital marketing. Upon completion, learners are expected to be exceptional and play a leading role in digital marketing.

Course Information

Learners can choose from a selection of relevant modular programs offered by the SUTD Academy. These select courses ensure relevance and application to the industry, offering a multi-faceted approach from industry partners to help busy professionals achieve the ModularMaster Certificate in Strategic Digital Marketing credential. The curriculum is constantly being designed and curated to ensure relevance.

Program Structure

• Learners can choose to take up individual modules separately to build up to a graduate certificate and a ModularMaster at their own pace.
• Alternatively, learners can choose to take up the ModularMaster as a full program.

ModularMaster Certificate in Strategic Digital Marketing (Social Media Marketing)

• Graduate Certificate in Digital Marketing Strategies: Complete all 3 modules
• Graduate Certificate in Social Media Marketing: Complete all 3 modules
  • Foundation in Digital Marketing: Duration - 5 days
  • The Art of Influencing with Social Media and Content Marketing: Duration - 5 days
  • Digital Branding: Optimising your brand for the latest digital spaces: Duration - 5 days
  • Social Media and Sentiment Analytics: Duration - 5 days
  • Digital Transformation and Innovation: Duration - 5 days
  • Customer Experience (CX) Bootcamp: Duration - 5 days

ModularMaster Certificate in Strategic Digital Marketing (Digital Advertising)

• Graduate Certificate in Digital Marketing Strategies: Complete all 3 modules
• Graduate Certificate in Digital Advertising: Complete all 3 modules
  • Foundation in Digital Marketing: Duration - 5 days
  • Paid Search Mastery with Google Ads: Duration - 5 days
  • Digital Branding: Optimising your brand for the latest digital spaces: Duration - 5 days
  • Fundamentals in SEO and Web Analytics: Duration - 5 days
  • Digital Transformation and Innovation: Duration - 5 days
  • Google Analytics Mastery The Data Driven Approach to Digital Marketing: Duration - 5 days

Target Audience

The program is open to anyone with a strong interest in marketing, including business owners looking to expand and reach new markets, career switchers seeking new skills to increase employability, and current skilled marketers looking to develop and widen their marketing expertise and thrive in the digital economy.

Program Details

• For the ModularMaster pathway, learners can mix and stack modules that best fit their learning goals as long as they add up to 72 subject credits within 2 years.
• Learners who have not decided on pursuing the ModularMaster can take up individual modules that are most relevant to their learning goals.

Course Fee

The full course fee of the ModularMaster Certificate in Strategic Digital Marketing (Social Media Marketing/Digital Advertising), without subsidies and excluding GST, is S$21,500.