Program Overview

Marketing Management

Course Description

The Marketing Management course is a 7.5-credit advanced-level course that focuses on the management of marketing functions in businesses, with an emphasis on concepts and theories that form the basis for decision-making in marketing.

Course Details

• Period: Period 1 - 1, weeks - , schedule module 4+5
• Study Location: Luleĺ
• Study Form: Full-time 50%
• Language: English
• Application Code: LTU-10263
• Admission Requirements: Minimum 120 credits of completed courses with a minimum passing grade, including the course Marketing, basic course (M0004N or M0015N) 7.5 credits, or equivalent knowledge. Good knowledge of English, equivalent to English 6/level 2.
• Selection: The selection is based on 30-285 higher education credits

Program Information

• The course can be applied for as an elective course by program students at LTU. The course is also a mandatory course in the following programs: International Business, Master's program, semester 3, and Business Administration, FEMF, semester 7. For the course with application code LTU-10264, it is a mandatory course in the International Business, Master's program, semester 3. The course with application code LTU-10264 has the same admission requirements and selection criteria as LTU-10263 but differs in study form, being a blended learning experience. Both courses are offered during the autumn semester of 2026. The Marketing Management course is designed to provide students with a comprehensive understanding of marketing management principles and practices, preparing them for careers in marketing and related fields. The course covers key concepts, theories, and techniques in marketing management, including market analysis, marketing strategy, and marketing mix. Students will learn how to analyze market trends, develop marketing plans, and implement effective marketing strategies. The course is taught in English, and students are expected to have a good command of the language. The course is offered at the Luleĺ University of Technology, and students can apply for the course as part of their program or as a freestanding course.

Additional Course Offerings

• There are individual freestanding places available for the course. The course is part of a program, and students can also apply for it as a mandatory course in certain programs. The course with application code LTU-10264 has the same admission requirements and selection criteria as LTU-10263 but differs in study form, being a blended learning experience.

University Overview

Luleĺ University of Technology is a leading university with world-class competence in several research areas. The university has a strong focus on research and education, with a total turnover of 2.3 billion SEK per year, 1,800 employees, and 21,600 students. The university is committed to providing high-quality education and research opportunities to its students, and the Marketing Management course is just one example of the many excellent programs offered.