Program Overview

Introduction to Artificial Intelligence in the Tourism Industry

The course is aimed at tourist industry professionals and offers an introduction to the topic of AI and machine learning. It explores possible applications of these techniques in the tourism industry.

Facts and Figures

• Scope: 2 weeks, 4 hours per week
• Course Type: Massive Online Open Course (MOOC), open to everyone
• Location: Online
• Language: English
• Price: Free of charge

About the Course

The course covers the basic concepts and terms in AI, such as machine learning and neural networks. It also reflects on issues related to AI ethics. Additionally, it explores the basics of computer graphics applications in VR/AR, VR/AR frameworks, and their integration with the hospitality industry.

What Will You Learn

• Understand what AI is and how it is changing our lives
• Discover the possibilities of using AI in the hospitality industry
• Describe and reflect on the ethical issues surrounding AI
• Explore basic machine learning methods, such as neural networks, clustering, and classification methods
• Demonstrate a basic understanding and knowledge of the components of AI, such as identified machine learning theories

Who is the Course For

The course is for those who want to expand their knowledge in AI, especially in the hospitality industry, whether you are an owner, employee, entrepreneur, or senior manager.

Luleň University of Technology

Luleň University of Technology experiences rapid growth with world-leading expertise within several research areas. It has a total turnover of SEK 2.3 billion per year, 1,800 employees, and 21,600 students.