Program Overview

Introduction to the Roc Nation School of Music, Sports & Entertainment

The Roc Nation School of Music, Sports & Entertainment at Long Island University (LIU) is a globally renowned destination for world-class education, exceptional career development, cultural initiatives, and philanthropic endeavors. The school prepares students for a wide range of careers in entrepreneurship, music, sports business, management, performance, and more with an esteemed faculty inclusive of university professors, adjunct leaders, as well as special guest lecturers.

Program Details

The Roc Nation School of Music, Sports & Entertainment, which began enrolling students at LIU in Fall 2021, leverages its versatile resources and expertise to help students graduate with immersive internship experience and develop a robust network of professional contacts. Located in Shawn "JAY-Z" Carter's hometown of Brooklyn, the school also provides Roc Nation Hope Scholarships to 25 percent of enrolled students, which enables them to graduate debt-free. The Hope Scholars are also selected from a pool of academically competitive, New York-based, first-time freshmen with the highest need.

Financial Health Course

As part of a new partnership with JPMorgan Chase, the school is establishing its first-ever financial health course for the academic year. The partnership aims to help nearly 150 students establish strong money management skills and build a strong financial future. The three-credit, 16-week course at LIU's Brooklyn campus includes a series of workshops on topics ranging from money management to credit building to homebuying and fraud/scam prevention. The course will also feature special guest speakers, including UCLA football standout Chase Griffin, New York Giants legend Victor Cruz, and JPMorgan Chase leadership, sharing their insights and advice for academic, career, and personal success.

Financial Coaching Program

Beyond the classroom, supported through a $220,000 grant from JPMorgan Chase, the Roc Nation School of Music, Sports & Entertainment is participating in the Money Smart Financial Coaching Program, created by Westchester Community College and replicated by the National Council for Workforce Education (NCWE). Through this grant, the School will receive technical assistance from NCWE to ensure they build a successful, sustainable program that helps students establish healthy financial behaviors. The financial coaching is proven to increase students' uninterrupted school attendance, resulting in higher graduation rates and other positive student outcomes, and to increase lifelong financial health. In the first year, the School will provide individualized financial coaching to 90 students.

Partnership with JPMorgan Chase

JPMorgan Chase will also provide $115,000 to the University's Hope Scholarship program, which supports high-achieving students with financial need. JPMorgan Chase's investment will contribute to the School's Hope Scholarship program, which provides a tuition-free education for 25 percent of incoming students annually. The firm will also host financial health events for course participants at the Chase Community Center in Harlem. The financial health workshops will be led by JPMorgan Chase's five Brooklyn-based community managers, who work across the borough with a particular focus on Crown Heights, Kings Highway, Williamsburg, Borough Park, and Flatbush. The team is part of the firm's $30 billion Racial Equity Commitment to drive inclusive economic growth in Brooklyn and around the country.