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Bachelors

Undergraduate Marketing Major

University of Akron
Akron , United States
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Students
Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
On campus
Duration
120 credits
Details
About Program
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Details
Program Details
Degree
Bachelors
Major
Digital Marketing | Market Research | Marketing
Area of study
Business and Administration
Education type
On campus
Timing
Full time
Course Language
English
About Program

Program Overview

Marketing Program

The Marketing program at the University of Akron is designed to provide students with practical skills to coordinate an organization's marketing activities. The program emphasizes hands-on learning in state-of-the-art classrooms and experiential learning labs, as well as interaction with national and local firms.


Program Overview

The program is part of the University of Akron's College of Business, which is dual accredited by AACSB and has been ranked as one of the top undergraduate business schools in Ohio and the Northeast.


Program Details

Earning an Undergraduate Degree in Marketing consists of at least 120 credit hours. Some of the classes included in the program are:


  • Digital Marketing
  • Marketing Research
  • Consumer Behavior
  • Marketing and Sales Analytics
  • Social Media Marketing

The Akron Advantage

The University of Akron's College of Business offers a core curriculum with a broader range of classes than its competitors, giving students a diverse and well-rounded perspective on every aspect of business. The faculty are highly credentialed and committed to delivering an exceptional learning experience.


Internships

The program provides students with opportunities for internships, professional development, global experiences, entrepreneurship, leadership, and more. The University of Akron is home to the most comprehensive Professional and Leadership Development Center in the state of Ohio.


Career Outcomes

The Marketing B.B.A. is a versatile degree that prepares students for a wide range of careers in the fast-growing and rapidly changing marketing industry. Some possible career paths include:


  • Director of Digital Marketing
  • Advertising and Promotions Manager
  • Content Strategist
  • Social Media Coordinator
  • Market Research Analyst

Possible Future Employers

National, regional, and local businesses, as well as Fortune 500 companies and government entities, actively recruit students from the program. Some companies that have hired Marketing graduates from the University of Akron include:


  • The J.M. Smucker Co.
  • Goodyear
  • American Greetings
  • Sherwin-Williams
  • GOJO

Curriculum

The Marketing major curriculum includes courses such as Integrated Marketing Communications, Digital Marketing, Social Media Marketing, and Strategic Brand Management. Marketing Research classes utilize focus group facilities and survey software in computer laboratories.


Faculty

The Department of Marketing at the University of Akron consists of faculty with a rich history of business education and close relationships with the professional community. The Chair of the Department of Marketing, Dr. Vanja Djuric-Zoric, is an analytics expert with a rich background in entrepreneurship and the tech industry.


Scholarships

The College of Business is committed to supporting students throughout their education. Scholarships are available to help students fund their education.


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