Program Overview

Introduction to the University Program

The university program in question is the Executive Master of Business Administration (EMBA) offered by Yunnan University's School of Business Administration and Tourism Management.

Program Overview

Yunnan University's EMBA program is designed for high-level management personnel, integrating domestic and international business education resources and gathering global Chinese management scholars. The program adopts various teaching methods, including case teaching, team integration, mobile classroom, overseas study tours, and social practice, enabling students to deeply understand the management experiences of first-class domestic and foreign enterprises.

Program Details

• Program Duration and Format: The EMBA program is non-full-time, primarily recruiting in-service personnel.
• Admission Requirements:
  • Applicants must have a nationally recognized academic degree.
  • Bachelor's degree holders must have at least 3 years of work experience, while associate degree holders must have at least 5 years of work experience.
  • Those who have already obtained a master's or doctoral degree must have at least 2 years of work experience.
  • There is no age limit for applicants.
  • Applicants must be in good physical health, meeting the specified physical examination standards.
• Admission Criteria: Admission is based on a comprehensive evaluation of the applicant's entrance examination scores (including both the initial and re-examination scores), work performance, political ideology, professional competence, and physical health.
• Tuition Fees: Not specified in the provided context.
• Research Areas: The program focuses on equipping students with the ability to formulate enterprise development strategies, innovate business models, make enterprise management decisions, and lead enterprises in domestic and international competitions.

Curriculum

The curriculum includes a variety of courses designed to enhance students' understanding of domestic and international business management. However, specific course details are not provided in the given context.

University Background

Yunnan University's business administration education began in the 1940s, with the establishment of the "Enterprise Management" undergraduate major in 1979. The School of Business Administration and Tourism Management was formed in 1999, integrating advantages in enterprise management, tourism management, financial management, and accounting. The school is a key construction unit of Yunnan University's "Double First-Class" initiative and the only business school in Yunnan Province qualified to offer undergraduate, master's, doctoral, and postdoctoral education in business administration.

Conclusion

Yunnan University's EMBA program offers a comprehensive education for high-level management personnel, focusing on business administration and tourism management. With its integration of domestic and international resources and its diverse teaching methods, the program aims to cultivate talented individuals capable of leading enterprises in complex economic, social, and technological environments.