Program Overview

Digital Marketing Certificate Program

The Digital Marketing certificate program, offered by California State University, Long Beach (CSULB) in partnership with MindEdge, provides instruction on how to help organizations promote and sell products and services through online marketing methods. These include social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. Keeping up with the latest technology, this program covers strategic issues, marketing methods and tactics, industry terminology, and best practices.

Program Details

• The program consists of nine courses.
• The content in this certificate aligns with the Online Marketing Certified Associate (OMCA) credential.
• Students do not need to be enrolled at CSULB to take this course.

Features and Benefits

• Mobile-friendly
• Audio-enabled
• Badge and credit-awarding
• Real-world case studies
• Fully accessible
• Games & Flashcards
• Expert-supported
• Video content

Program Outline

• Social Media Marketing
• Marketing Automation
• Content Marketing
• Search Engine Optimization
• Web Analytics
• Paid Search (PPC)
• Conversion Rate Optimization
• Mobile Marketing
• Digital Marketing Strategy

Location

• The program is offered online.