BA Public Relations, Advertising and Entertainment Marketing
Program Overview
BA Public Relations, Advertising and Entertainment Marketing Learning Outcomes
The BA Public Relations, Advertising and Entertainment Marketing program at Chapman University is designed to provide students with a comprehensive understanding of the strategic differences between public relations, advertising, and entertainment marketing. The program learning outcomes are as follows:
- Students will demonstrate effective written, oral, and visual communication skills.
- Students will demonstrate an understanding of the strategic differences between public relations, advertising, and entertainment marketing and be able to critically compare the tactics employed by each.
- Students will be able to critically assess the economic, social, technological, political, persuasive, and ethical factors that affect public relations, advertising, and entertainment marketing decision-making.
Program Details
The program is part of the Dodge College of Film and Media Arts, which offers a range of undergraduate and graduate programs in film, media, and related fields. The college is committed to providing students with a rigorous and well-rounded education that prepares them for successful careers in the entertainment industry.
Related Programs
The Dodge College of Film and Media Arts offers several other programs, including:
- BA Film and Media Studies
- BFA Animation and Visual Effects
- BFA Broadcast Journalism and Documentary
- BFA Creative Producing
- BFA Film and Television Production
- BFA Writing for Film and Television
- MA Film and Media Studies
- MFA Film and Television Producing
- MFA Film Production
- MFA Production Design
- MFA Screenwriting
- MFA The Showrunner Program
These programs are designed to provide students with a comprehensive education in film, media, and related fields, and to prepare them for successful careers in the entertainment industry.