Program Overview

Introduction to the Master of Science in Management Analytics

The Master of Science in Management Analytics (MMA) program at Wilfrid Laurier University is designed to equip students with the knowledge and skills required to make data-driven decisions in the business world. This 12-month professional program is offered by the Lazaridis School of Business and Economics and is available on the Waterloo campus.

Program Overview

The MMA program is a full-time, in-person program that focuses on the application of data analytics in business decision-making. Students will learn to design, lead, and implement data-driven projects, and will gain a deep understanding of the use and value of data in business strategy. The program is designed for students with a strong foundation in mathematics, statistics, and business, and is ideal for those looking to launch their career as a manager who can leverage data to drive business success.

Program Structure

The MMA program is structured into three terms: Fall, Winter, and Spring. The Fall term focuses on business analytics fundamentals, including courses in machine learning, data visualization, data management, and applied econometrics. The Winter term focuses on management-level analytics, including courses in business applications of artificial intelligence, legal and ethical issues in data analytics, and decision-making with analytics. The Spring term allows students to round out their experience and knowledge with electives in business fundamentals and a fieldwork project.

Fall Term

• MGTA601: Machine Learning for Business
• MGTA602: Visualization and Communication with Spreadsheets
• MGTA603: Data Management in Organizations
• MGTA604: Applied Econometrics

Winter Term

• MGTA611: Business Applications of Artificial Intelligence
• MGTA612: Legal and Ethical Issues in Data Analytics
• MGTA613: Decision Making with Analytics
• MGTA621: Field Project I

Spring Term

• MGTA622: Fieldwork Project II Plus, choose three elective courses from the following:
  • MGTA631: Accounting Analytics
  • MGTA632: Financial Analytics
  • MGTA633: Human Resources Analytics
  • MGTA634: Marketing Analytics
  • MGTA635: Supply Chain Analytics

Field Project

The field project is a key component of the MMA program, allowing students to apply their skills and knowledge to help a business solve an analytics issue. Working in groups, students will prepare a proposal, gather required data, structure analytical solutions, and present their findings to a panel of experts.

Admission Requirements

To be considered for admission to the MMA program, applicants must have:

• A four-year undergraduate degree in business, economics, or a quantitative discipline
• A minimum overall GPA of B+ in the final two years
• One course in both calculus and statistics with a minimum B+
• Official transcripts
• One writing sample (2-3 pages)
• Two letters of reference (at least one academic)
• An in-person or phone interview may also be required
• Applicants with experience: Alternative admission requirements are available to prospective students with extensive and relevant work experience
• International applicants: Evidence of proficiency in both written and oral English is required; minimum TOEFL of 100 or IELTS of 7

Tuition and Funding

The tuition fees for the MMA program are as follows:

• Domestic: $9,935.66 per term, $29,806.98 total
• International: $17,903 per term, $53,709 total The university offers a limited number of entrance scholarships, ranging from $5,000 to $10,000, for outstanding applicants. Additionally, students may be eligible for funding through the Ontario Student Assistance Program (OSAP).

Career Development

The MMA program is designed to prepare students for a career in management analytics, with potential job titles including:

• Financial Analyst
• Operations Analyst
• Business Analyst
• Business Intelligence Analyst
• Predictive Analytics
• Quantitative Analyst
• Strategy Analyst The program also provides access to career development services, including one-on-one support, job tools, and resources to help students plan their next steps.

Conclusion

The Master of Science in Management Analytics program at Wilfrid Laurier University is a comprehensive and practical program that equips students with the knowledge and skills required to succeed in the field of management analytics. With its strong focus on applied learning, cutting-edge curriculum, and commitment to career development, the MMA program is an excellent choice for students looking to launch their career in this exciting and rapidly evolving field.