Program Overview
Introduction to Southern Cross University
Southern Cross University offers a range of study options, including undergraduate degrees, postgraduate degrees, research degrees, online study, and short courses. The university provides support for various groups, such as high school students, non-school leavers, international students, Indigenous students, and parents and caregivers.
Study Options
- Undergraduate degrees
- Postgraduate degrees
- Research degrees
- Online study
- Short courses
Research Degrees
The university offers various research degrees, including:
- Higher Degree Research
- Doctor of Philosophy
- Masters by Thesis
Unit of Study: MRKT3001 Strategic Marketing
Unit Snapshot
- Unit type: UG Coursework Unit
- Credit points: 12
- Faculty & College: Faculty of Business, Law and Arts
- Placement: No
Unit Description
This unit presents a set of normative procedures that can be utilized to generate a range of innovative strategic options and a basis to choose a rational program for action. Issues in strategic marketing planning will be explored in depth and at a relatively advanced level.
Unit Content
- Module 1: Introduction to Strategic Marketing
- Module 2: Strategic Marketing and the Environment
- Module 3: Customer and Competitor Analysis
- Module 4: The Evolving Marketing Mix
- Module 5: Strategic Implementation
- Module 6: Marketing in the Twenty-First Century
Availabilities
The unit is available at various locations, including:
- Brisbane: Term 4
- Gold Coast: Term 2, 4
- Melbourne: Term 2, 4
- Online: Term 2, 4
- Papua New Guinea - IBSU Port Moresby: Term 2
- Perth: Term 2, 4
- Sydney: Term 2, 4
Learning Outcomes
On completion of this unit, students should be able to:
- Identify and analyze marketing problems using appropriate tools and frameworks
- Create, communicate, and defend well-justified, realistic marketing recommendations in written form
- Organize for effective strategic marketing and implementation of the market planning process
Teaching and Assessment
The teaching method includes workshops and tutorials. The assessment consists of quizzes and case studies.
Prescribed Learning Resources
Prescribed texts and resources are not currently available.
Fee Information
- Domestic: For information regarding Student Contribution Amounts, please visit the Student Contribution Amounts website.
- International: Please check the international course and fee list to determine the relevant fees.
Courses that Offer this Unit
The unit is offered in various courses, including:
- Bachelor of Education (2026)
- Bachelor of Education (2025)
- Bachelor of Business (2026)
Research Excellence
The university is committed to research excellence, with various research impact clusters, academic excellence awards, and governance and integrity measures in place.
Facilities and Services
The university offers various facilities and services, including:
- Library
- Health Clinic
- Learning Zone
- Property Services
- Fitness centre and pool
Student Life
The university provides a range of student life activities, including:
- Events and activities
- Sport, health, and wellbeing
- Equity, diversity, and inclusion
- Global experiences
- Safety and welfare
Engagement and Partnerships
The university engages with various partners, including:
- Schools Engagement Program
- Scholars Program
- Parents and caregivers
- Media team
Alumni
The university has an alumni program, which offers various benefits and services, including:
- Update your details
- Benefits and services
- Impact Awards
- Mentorship
Industry Engagement
The university engages with various industries, including:
- Live Ideas
- Project Grasp
- ReCirculator
- Research
- Research Centres and Labs