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Bachelors

Marketing Communications

Southern Cross University
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Program Details
Degree
Bachelors
Major
Digital Marketing | Marketing | Communications Technology
Area of study
Business and Administration | Information and Communication Technologies
Course Language
English
About Program

Program Overview

Unit of Study MRKT2004 Marketing Communications

Unit Snapshot

  • Unit type: UG Coursework Unit
  • Credit points: 12
  • Faculty & College: Faculty of Business, Law and Arts
  • Placement: No

Unit Description

Explores strategies used in marketing communications with an emphasis on branding. Topics cover the nature of today's modern marketing communication tools, including social media and examine their practical implementation for communication strategy decisions. Legal and ethical implications of communication strategies are considered and practical application of the principles form an essential part of assessment and learning activities.


Unit Content

  • Module 1: Introduction to marketing communications
  • Module 2: Building brand relationships
  • Module 3: Planning for marketing communications
  • Module 4: Marcom Tools Part 1: Advertising and public relations
  • Module 5: Marcom Tools Part 2: Direct marketing and personal selling
  • Module 6: Marcom in the Digital World

Availabilities

Location Domestic International
Gold Coast Term 2 Term 2
Melbourne N/A Term 2
Online Term 2 Term 2
Papua New Guinea - IBSU Port Moresby N/A Term 2
Perth N/A Term 2
Sydney N/A Term 2

Learning Outcomes

On completion of this unit, students should be able to:


  • Apply the principles involved in marketing communications
  • Evaluate different marketing communication strategies and tactics
  • Construct relevant marketing communication strategies and tactics for specific target markets

Teaching and Assessment

Gold Coast (Term)

  • Teaching method:
    • Workshop 1 hour (Weekly)
    • Tutorial 2 hours (Weekly)
  • Assessment:
    • Quiz: 20%
    • Report: 40%
    • Report: 40%

Melbourne (Term)

  • Teaching method:
    • Workshop 1 hour (Weekly)
    • Tutorial 2 hours (Weekly)
  • Assessment:
    • Quiz: 20%
    • Report: 40%
    • Report: 40%

Online (Term)

  • Teaching method:
    • Workshop 1 hour (Weekly)
    • Tutorial 2 hours (Weekly)
  • Assessment:
    • Quiz: 20%
    • Report: 40%
    • Report: 40%

Papua New Guinea - IBSU Port Moresby (Term)

  • Teaching method:
    • Workshop 1 hour (Weekly)
    • Tutorial 2 hours (Weekly)
  • Assessment:
    • Quiz: 20%
    • Report: 40%
    • Report: 40%

Perth (Term)

  • Teaching method:
    • Workshop 1 hour (Weekly)
    • Tutorial 2 hours (Weekly)
  • Assessment:
    • Quiz: 20%
    • Report: 40%
    • Report: 40%

Sydney (Term)

  • Teaching method:
    • Workshop 1 hour (Weekly)
    • Tutorial 2 hours (Weekly)
  • Assessment:
    • Quiz: 20%
    • Report: 40%
    • Report: 40%

Prescribed Learning Resources

Term 2

  • Prescribed Texts: Prescribed text information is not currently available.
  • Prescribed Resources/Equipment: Prescribed resources/equipment information is not currently available.

Fee Information

Domestic

  • Commonwealth Supported courses: For information regarding Student Contribution Amounts please visit the Student Contribution Amounts.
  • Fee paying courses: For postgraduate or undergraduate full-fee paying courses please check Domestic Postgraduate Fees OR Domestic Undergraduate Fees.

International

Please check the international course and fee list to determine the relevant fees.


Courses that Offer this Unit

  • Bachelor of Education (2026): Coffs Harbour, Gold Coast, Lismore, Online
  • Bachelor of Education (2025): Coffs Harbour, Gold Coast, Lismore, Online
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