Program Overview
Unit of Study MRKT1002 - Marketing and Sales
Unit Snapshot
The Unit of Study MRKT1002 - Marketing and Sales is a UG Coursework Unit offered by the Faculty of Business, Law and Arts. It has 12 credit points and does not require placement.
Unit Description
This unit introduces students to modern marketing and sales, emphasizing value creation in profit and non-profit organizations. Through project-based learning, students explore key marketing concepts, planning, and analysis to better understand the impact of marketing and sales on corporate performance.
Unit Content
The unit covers the following topics:
- Foundation Concepts in Marketing and Sales
- Marketing Information and Research
- Consumer Behaviour and Target Market Selection
- 'The Controllables' - The 4Ps
- Sales and Marketing Alignment
- Sales and Marketing Integration
Availabilities
The unit is available at various locations, including:
- Brisbane: Term 3, 5
- China - TUST: Dual Term 2
- Gold Coast: Term 1, 3, 5
- Melbourne: Term 1, 3, 5
- Online: Term 1, 3, 5
- Papua New Guinea - IBSU Port Moresby: Term 1
- Perth: Term 1, 3
- Sydney: Term 1, 3, 5
Learning Outcomes
On completion of this unit, students should be able to:
- Explain basic marketing and sales principles, concepts, and practices across a range of business contexts
- Analyse marketing and sales-related problems
- Apply relevant models/theories to generate strategic and tactical solutions to marketing and sales-related problems
Prescribed Learning Resources
There are no prescribed texts or resources/equipment for Dual Term 2 and Term 1. However, prescribed text information and resources/equipment for Term 3 and Term 5 are not currently available. Please note that prescribed learning resources may change in future teaching periods.