Program Overview
Unit of Study TOUR2002 - The Cruise Industry
Unit Snapshot
The Unit of Study TOUR2002, titled "The Cruise Industry," is a UG Coursework Unit offered by Southern Cross University. Key details about this unit include:
- Unit type: UG Coursework Unit
- Credit points: 12
- Faculty/College: Educational Partnerships Board
- Placement: No
- Enrolment information: N/A
Unit Description
This unit introduces students to the cruise industry, focusing on the cruise ship as a floating integrated resort. It explores the interconnectedness of various commercial activities, cultural dimensions, and staff and guest relations within the complex regulatory and operating environment of the cruise ship industry.
Unit Content
The unit covers the following topics:
- Cruise Tourism: development and overview
- Regulatory environment
- Cruise distribution and product
- Demand for cruises
- Cruise itineraries and their impacts
- Working on board
Availabilities
The unit is available at the following locations and terms for both domestic and international students:
- Brisbane: Term 2, 4
- Melbourne: Term 2, 4
- Sydney: Term 2, 4
Learning Outcomes
Upon completion of this unit, students should be able to:
- Demonstrate knowledge of the cruise industry, the cruise ship, and the key managerial roles.
- Identify and analyse the unique characteristics of the cruise industry and their impact on the environment, the tourism industry, staff and their careers, and the guest experience.
- Demonstrate the capability to conceive, plan, and propose an initiative to improve environmental, guest, and staff outcomes on a cruise ship.
- Demonstrate the knowledge and skills to reflect upon the challenges of developing and maintaining a sustainable and profitable cruise industry.
Prescribed Learning Resources
- Term 2 and Term 4: Prescribed texts and resources/equipment information is not currently available. Note that prescribed learning resources may change in future teaching periods.
Southern Cross University
Southern Cross University acknowledges and pays respect to the ancestors, Elders, and descendants of the Lands upon which we meet and study, recognizing that within and without the buildings, these Lands always were and always will be Aboriginal Land.