Program Overview

Unit of Study COM00455 - Online Media Design

Unit Snapshot

• Unit type: UG Coursework Unit
• Credit points: 12
• AQF level: 7
• Level of learning: Intermediate
• Former School/College: Former School of Arts and Social Sciences
• Pre-requisites: 72 credit points in any SCU units
• Enrolment information: A familiarity with industry standard design software would be an advantage.

Unit Description

Introduces students to a critical understanding of the theory and practices of using digital communication techniques and processes to produce web-based convergent media productions. Students acquire skills in Web site design, construction and publishing with a focus on developing standards compliant online media content.

Unit Content

• Module 1: Introduction to web design and online publishing
  • History of the Internet and web design
  • Online publishing concepts, techniques and tools
  • Website analysis HTML coding
  • CSS
• Module 2: Website planning and construction fundamentals
  • Planning your website
  • Information, interaction and visual design
  • WYSIWYG web design
• Module 3: Production
  • Working with text, images and colour in a web environment
  • Audio and video
• Module 4: Testing and evaluation

Availabilities

Learning Outcomes and Graduate Attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes.

On Completion of This Unit, Students Should Be Able To:

1. Describe current digital communication technologies and production processes
2. Use the Internet and the World Wide Web and associated software for research and publishing
3. Discuss and apply foundational skills in online publishing, including the ability to create a website
4. Develop a capacity for self-learning of computer and web design skills in an online environment
5. Critically analyse and discuss social, cultural, legal and ethical contexts of web authoring and publishing

Prescribed Learning Resources

Session 2

• Prescribed Texts: No prescribed texts.
• Prescribed Learning Resources may change in future Teaching Periods.

Graduate Attributes

• GA1: Intellectual rigour - A commitment to excellence in all scholarly and intellectual activities, including critical judgement.
• GA2: Creativity - An ability to develop creative and effective responses to intellectual, professional and social challenges.
• GA3: Ethical practice - A commitment to sustainability and high ethical standards in social and professional practices.
• GA4: Knowledge of a discipline - Command of a discipline to enable a smooth transition and contribution to professional and community settings.
• GA5: Lifelong learning - The ability to be responsive to change, to be inquiring and reflective in practice, through information literacy and autonomous, self-managed learning.
• GA6: Communication and social skills - The ability to communicate and collaborate with individuals, and within teams, in professional and community settings.
• GA7: Cultural competence - An ability to engage with diverse cultural and Indigenous perspectives in both global and local settings.