Program Overview

Unit of Study BUS00913 - Research Methods for Tourism and Hospitality

Unit Snapshot

• Unit type: PG Coursework Unit
• Credit points: 12
• AQF level: 9
• Level of learning: Advanced
• Former School/College: Former School of Business and Tourism
• Enrolment information: N/A

Unit Description

Develops understanding of research methods relevant to tourism and hospitality. Examines how the collection, analysis and interpretation of data inform business decision-making. The unit prepares students to undertake an independent research project in tourism and hospitality.

Unit Content

• Topic 1: The research process in tourism and hospitality
• Topic 2: Initiating a research project
• Topic 3: The literature review: Purpose and process
• Topic 4: Designing a research project
• Topic 5: Quantitative research methods
• Topic 6: Qualitative research methods
• Topic 7: Sampling: Principles and practices
• Topic 8: Introduction to quantitative data analysis
• Topic 9: Introduction to qualitative data analysis
• Topic 10: Reporting research: Written and oral approaches

Availabilities

Learning Outcomes and Graduate Attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes.

On Completion of This Unit, Students Should Be Able To:

1. Demonstrate knowledge of the research process
   • GA1: Intellectual rigour
2. Formulate a suitable research aim and associated research objectives for an appropriate tourism or hospitality scholarly inquiry
   • GA1: Intellectual rigour
   • GA2: Creativity
3. Evaluate critically the research of others
   • GA1: Intellectual rigour
4. Conduct and write a literature review
   • GA1: Intellectual rigour
   • GA6: Communication and social skills
5. Demonstrate appropriate knowledge of basic qualitative and quantitative methods and analysis
   • GA1: Intellectual rigour
   • GA3: Ethical practice
6. Prepare a detailed and well-justified research proposal
   • GA1: Intellectual rigour
   • GA2: Creativity
   • GA6: Communication and social skills

Prescribed Learning Resources

Session 2

• Prescribed Texts: No prescribed texts.

Session 3

• Prescribed Texts: No prescribed texts.

Prescribed Learning Resources may change in future Teaching Periods.

Graduate Attributes

• GA1: Intellectual rigour - A commitment to excellence in all scholarly and intellectual activities, including critical judgement.
• GA2: Creativity - An ability to develop creative and effective responses to intellectual, professional and social challenges.
• GA3: Ethical practice - A commitment to sustainability and high ethical standards in social and professional practices.
• GA4: Knowledge of a discipline - Command of a discipline to enable a smooth transition and contribution to professional and community settings.
• GA5: Lifelong learning - The ability to be responsive to change, to be inquiring and reflective in practice, through information literacy and autonomous, self-managed learning.
• GA6: Communication and social skills - The ability to communicate and collaborate with individuals, and within teams, in professional and community settings.
• GA7: Cultural competence - An ability to engage with diverse cultural and Indigenous perspectives in both global and local settings.