Program Overview

Unit of Study MNG00273 - Events Management

Unit Snapshot

• Unit type: PG Coursework Unit
• Credit points: 12
• AQF level: 9
• Level of learning: Intermediate
• Former School/College: Former School of Business and Tourism
• Enrolment information: N/A

Unit Description

Examines and evaluates the nature of organised special events and their impacts on tourism and host communities. It will evaluate complex event governance and operational considerations, and the strategies necessary to ensure sustainable events.

Unit Content

• Topic 1: Definitions, categories and attributes of special events
• Topic 2: Economic and political exploitation of events
• Topic 3: Social, cultural and environmental impacts
• Topic 4: Event governance, organisational structures, and stakeholders
• Topic 5: Grants and governmental support
• Topic 6: Sponsorship, evaluation, and Return on Investment (ROI)
• Topic 7: Production planning
• Topic 8: Hazard and emergency management
• Topic 9: Operations management
• Topic 10: Event promotion and media relations

Availabilities

Learning Outcomes and Graduate Attributes

Unit Learning Outcomes express learning achievement in terms of what a student should know, understand and be able to do on completion of a unit. These outcomes are aligned with the graduate attributes.

On Completion of This Unit, Students Should Be Able To:

1. Examine the social, political, economic, and environmental issues associated with events.
   • GA3: Ethical practice
   • GA7: Cultural competence
2. Analyse and evaluate policy, management and planning processes applied to events
   • GA4: Knowledge of a discipline
   • GA7: Cultural competence
3. Evaluate and critically analyse the governance factors required for the successful organisation of an event.
   • GA3: Ethical practice
   • GA4: Knowledge of a discipline
   • GA7: Cultural competence

Prescribed Learning Resources

Session 3

• Prescribed Texts: No prescribed texts.
• Prescribed Learning Resources may change in future Teaching Periods.

Graduate Attributes

• GA1: Intellectual rigour - A commitment to excellence in all scholarly and intellectual activities, including critical judgement.
• GA2: Creativity - An ability to develop creative and effective responses to intellectual, professional and social challenges.
• GA3: Ethical practice - A commitment to sustainability and high ethical standards in social and professional practices.
• GA4: Knowledge of a discipline - Command of a discipline to enable a smooth transition and contribution to professional and community settings.
• GA5: Lifelong learning - The ability to be responsive to change, to be inquiring and reflective in practice, through information literacy and autonomous, self-managed learning.
• GA6: Communication and social skills - The ability to communicate and collaborate with individuals, and within teams, in professional and community settings.
• GA7: Cultural competence - An ability to engage with diverse cultural and Indigenous perspectives in both global and local settings.