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Details
Program Details
Degree
Bachelors
Major
Design | Digital Arts | Graphic Design
Area of study
Arts | Information and Communication Technologies
Course Language
English
About Program

Program Overview


University Program Information

Southern Cross University offers a range of study options, including undergraduate degrees, postgraduate degrees, research degrees, online study, and short courses. The university is committed to providing a high-quality education and supporting students throughout their academic journey.


Study Options

  • Undergraduate degrees
  • Postgraduate degrees
  • Research degrees
  • Online study
  • Short courses

Research Degrees

The university offers various research degrees, including:


  • Higher Degree Research
  • Doctor of Philosophy
  • Masters by Thesis

Unit of Study: Design Fundamentals (AAD71103)

Unit Snapshot

  • Unit type: UG Coursework Unit
  • Credit points: 12
  • AQF level: 7
  • Level of learning: Introductory
  • Former School/College: Former School of Arts and Social Sciences
  • Anti-requisites: ART10094 - Digital Art and Design I, ART00630 - Design

Unit Description

This unit introduces students to concepts and practices of design in fine art and compositional arrangement. It examines traditional through to current trends in design, including electronic drawing and capture, composition, aesthetics, typography, and the integration into art. Critical evaluative skills of their own work and the work of others are reviewed and developed.


Unit Content

  • Shape and structure: framing and the silhouette
  • Reading symbols in design
  • Colour, ornamentation and pattern
  • Planning workflow
  • Mapping sites for design - design principles and context
  • Vectors
  • Typography
  • Critical analysis of contemporary art and design

Availabilities

Not currently available in 2020


Learning Outcomes and Graduate Attributes

On completion of this unit, students should be able to:


  1. create designs appropriate to fine art and design
  2. demonstrate basic technical skills in digital image making
  3. demonstrate basic skills in integrating typographic and pictorial imagery
  4. critically appraise own digital image making and the work of other artists
  5. show evidence of the development of ideas and skills towards final artworks

These learning outcomes are aligned with the graduate attributes, which include:


  • GA1: Intellectual rigour
  • GA2: Creativity
  • GA3: Ethical practice
  • GA4: Knowledge of a discipline
  • GA5: Lifelong learning
  • GA6: Communication and social skills
  • GA7: Cultural competence

Graduate Attributes

  • GA1: Intellectual rigour - A commitment to excellence in all scholarly and intellectual activities, including critical judgement.
  • GA2: Creativity - An ability to develop creative and effective responses to intellectual, professional and social challenges.
  • GA3: Ethical practice - A commitment to sustainability and high ethical standards in social and professional practices.
  • GA4: Knowledge of a discipline - Command of a discipline to enable a smooth transition and contribution to professional and community settings.
  • GA5: Lifelong learning - The ability to be responsive to change, to be inquiring and reflective in practice, through information literacy and autonomous, self-managed learning.
  • GA6: Communication and social skills - The ability to communicate and collaborate with individuals, and within teams, in professional and community settings.
  • GA7: Cultural competence - An ability to engage with diverse cultural and Indigenous perspectives in both global and local settings.
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