Program Overview

Hospitality Management Program

The Bachelor of Business Administration in Hospitality Management provides students with the knowledge and skills needed to be effective leaders in the world's most vibrant and dynamic industry. Students earn an AACSB-accredited business degree that prepares them for rewarding careers in a variety of disciplines, functions, and fields, including:

• Revenue management
• Distribution channel management
• Sales and marketing
• Franchise sales
• Hospitality operations management
• Service management
• Hospitality accounting and financial management
• Business development
• Consulting
• Hospitality human resources management

Program Overview

The program prepares students for international careers, and graduates are afforded the opportunity to travel and learn about different cultures while pursuing career opportunities. Graduates of the Hospitality Management program are prepared to lead and have positive impacts in the industry's diverse range of sectors, including:

• International hotel chains
• Independent hotels
• Consultancies
• Other industry sectors

Program Outcomes

Graduates of the Bachelor's in Business Administration in hospitality management can accomplish the following:

• Formulate and recommend business decisions based on hospitality industry data analytics and industry trends
• Develop hospitality revenue management and pricing strategies to optimize revenue and increase stakeholder value
• Demonstrate effective leadership and managerial skills that foster high-performance hospitality work environments
• Incorporate legal, ethical, and sustainability principles into all aspects of hospitality operations and management
• Design and implement innovative strategies to evaluate and improve service quality and operational performance within hospitality organizations

Mission and Vision

The program's mission focuses on developing ethical leaders who will create positive change in their organizations, while optimizing organizational resources. The program envisions itself as the leading source of hospitality leadership talent in the Southeastern United States within five years.