Students
Tuition Fee
Not Available
Start Date
2026-09-01
Medium of studying
Blended
Duration
4 years
Details
Program Details
Degree
Bachelors
Major
Marketing | Sports Management
Area of study
Business and Administration | Sports
Education type
Blended
Course Language
English
Intakes
Program start dateApplication deadline
2026-09-01-
2026-03-01-
2026-06-01-
About Program

Program Overview


Bachelor of Science in Sport Management

The Sport Management degree at Kennesaw State University in Georgia is designed with an interdisciplinary approach to sport and recreation management. This program prepares students to market goods and services to professional and amateur sport groups, manage public and commercial recreation programs, engage with electronic and print communication within sport organizations, and more.


Program Snapshot

  • Program Format: Face-to-Face, Online, or Hybrid
  • Number of Credit Hours: 120 Total Hours
  • Entry Term: Fall, Spring, Summer
  • Time to Complete: Four-year Program
  • Primary Campus: Kennesaw

Program Benefits

  • Ranked among the Top 20 Schools in the U.S. that students want to attend, as reported by U.S. News and World Report
  • Over 7,100 companies recruited students and alumni from KSU in 2020
  • Hands-On/Internships – Students have the opportunity to gain hands-on experience through internships as part of obtaining their sports management degree.
  • Enhanced Technology – The Wellstar College has "smart" classrooms incorporating top-notch technology to make learning less complicated.

Career Opportunities

  • Athletic Coach
  • Athlete Development Specialist
  • Athletic Director
  • Business Development Coordinator
  • Contract Administrator
    • Fitness Manager
    • Fraud Manager
    • Marketing Consultant
    • Marketing Coordinator
    • Operations Manager

Sport Management Salary and Career Information

With a sports management degree, students will grow to appreciate different aspects of their favorite sport industries, such as accounting, marketing, policies, and planning, depending on the specialty they choose to focus on.


Double Owl Pathway

Double Owl Pathways allows undergraduate students to obtain their undergraduate and graduate degrees at significantly lower costs and in less time than pursuing each degree separately. KSU offers a variety of Pathways to choose from various disciplines, allowing students to graduate sooner and get a head start on their future careers.


Related Degrees & Programs

  • Integrated Health Science
  • Public Health Education
  • Exercise Science

Department of Exercise Science and Sport Management

The Department of Exercise Science and Sport Management is located at Kennesaw State University, Prillaman Health Sciences, Room 4025, Mail Drop #4104, 520 Parliament Garden Way NW, Kennesaw, GA.


Curriculum

The curriculum for the Bachelor of Science in Sport Management includes a selection of Sport Management electives that allow students to tailor their coursework to their career goals. The program culminates in a valuable Sport Management Internship opportunity.


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