Program Overview

Marketing Program

The Marketing program at Central Michigan University is designed to provide students with a comprehensive understanding of marketing principles and practices. The program aims to equip students with the skills and knowledge necessary to succeed in a variety of marketing careers.

Program Overview

The Marketing program is a Bachelor of Science in Business Administration (B.S.B.A.) degree that requires 21-33 credit hours. The program is offered on campus and provides students with hands-on learning experiences, industry expert mentorship, and real-world projects.

What You'll Learn

As a marketing major, you'll learn how to:

• Create and manage marketing campaigns
• Develop and implement brand strategies
• Conduct market research and analyze data
• Work with clients to understand their needs and develop solutions

Program Highlights

The Marketing program at Central Michigan University offers several highlights, including:

• Hands-on learning experiences through real-world projects and internships
• Industry expert mentorship from experienced faculty members
• Opportunities to network with professionals in the field through clubs and organizations
• A built-in internship opportunity (MKT 490) that provides valuable work experience

Concentrations

The Marketing program offers a concentration in Professional Sales, which provides students with the skills and knowledge necessary to succeed in sales careers. The concentration covers topics such as sales techniques, account management, and sales strategy.

Careers for Marketing Majors

Marketing majors can pursue a variety of careers, including:

• Social Media Strategist/Specialist
• Digital Marketing Specialist
• Brand Manager
• Market Research Analyst
• Sales Representative

Career Outlook

The career outlook for marketing majors is strong, with projected salaries ranging from $56,770 to $90,740. Marketing majors can work in a variety of industries, including advertising, public relations, and marketing research.

Networking Opportunities

The Marketing program at Central Michigan University provides students with opportunities to network with professionals in the field through clubs and organizations, such as the Central Marketing Society and the American Advertising Federation (Ad Club). These organizations provide students with opportunities to meet with recruiters and professionals from top companies, attend industry events, and participate in networking trips to major cities like Chicago and Detroit.