Program Overview

Marketing: Professional Sales Program

The Marketing: Professional Sales program at Central Michigan University provides students with hands-on experience to succeed in sales from their first day on the job.

Program Overview

The program gives students real-world techniques through a modern curriculum, sales competitions, and events with sales professionals. Students have access to exclusive training opportunities through Central Michigan University's partnership with Carew International, one of the top sales training firms in the U.S.

Program Highlights

• Start networking early: Meet recruiters and interact with industry professionals regularly through coursework and networking events.
• Join a nationally-recognized program: The Sales Education Foundation has ranked CMU among the Top Sales Programs for the past eight years.
• Be invited to participate in sales competitions: Participate in the on-campus CMU Sales Challenge or national competitions.
• Excel on a national stage: CMU students have won the Pi Sigma Epsilon Pro-Am Sell-A-Thon six of the last eight years and have earned Top 10 finishes at the National Collegiate Sales Competition.

Program Details

• Degree Type: Bachelor of Science in Business Administration (B.S.B.A.)
• Format: On Campus
• Credit Hours: 21 - 39 Credit Hours

Why Choose Our Professional Sales Program?

According to the U.S. Bureau of Labor Statistics, sales managers had a median annual salary of $135,160 in 2023. Students in the professional sales program learn real-world techniques and have access to exclusive training opportunities. The program strengthens lifelong skills, including:

• Building a strong business foundation
• Sharpening creative and strategic thinking skills
• Enhancing presentation and communication skills
• Learning how to forge lasting, mutually beneficial relationships

Courses and Internships

Classes teach personal selling skills, advanced negotiation skills, consulting skills with real clients, and how to understand buyer behavior. Students complete an internship for additional experience and to upgrade their resume.

Careers and Outcomes

Career options and projected salaries include:

• Sales & Marketing Manager: $138,060
• Business Development Manager: $80,920
• Sales Consultant: $60,370
• Email Marketing Specialist: $56,770
• E-Commerce Manager: $135,160

Scholarships

The Department of Marketing, Hospitality, and Logistics offers 15 scholarships for students, including those in the Marketing: Professional Sales program.