Program Overview

Introduction to the Marketing and Sales Program

The Marketing and Sales program offered by IGR-IAE Rennes aims to train professionals capable of developing and implementing innovative marketing strategies adapted to the needs of diverse organizations.

Presentation and Organization

The Marketing and Sales program is recognized for its academic expertise and proximity to the professional world, offering varied courses covering strategic marketing, digital marketing, franchise and network commerce, and marketing research. Each curriculum integrates solid theoretical approaches combined with practical applications, facilitating rapid and successful professional integration into the job market.

Atouts of the Master Marketing & Vente

The advantages of the Marketing and Sales formations include:

• Double degrees offered with partner universities for an enriching international experience in initial training.
• Emphasis on CSR issues and the integration of ethical and sustainable dimensions in each program.
• High employability of graduates, favored by numerous long-term internships, alternation, and immersive projects with partner companies.

5 Specific Courses

The program includes five specific courses:

• Master Management and Development of Marketing Projects (Initial Training): Oriented towards the development and management of marketing projects, this course trains versatile marketing professionals capable of directing and accompanying marketing projects from A to Z.
• Master Consulting, Studies, and Research in Marketing (Initial Training): This program aims to train consultants and researchers able to design and analyze in-depth marketing studies, integrating advanced qualitative and quantitative methods.
• Master Strategic and Operational Marketing (Alternation): This course trains experts in the design and implementation of marketing plans in various sectors.
• Master Franchise & Network Commerce (Alternation): This course prepares students to enter and evolve in the franchise and network commerce sector, with a focus on marketing, strategy, and entrepreneurship.
• Master Marketing and Environmental, Digital, and Social Transformations (Continuing Education): This Master's degree is part of a context of transformation of business models and associated marketing approaches in an environment where CSR values and purpose are now at the heart of business action.

Prerequisites

The formations are addressed to students holding a Bac+3 in management, marketing, economics, or equivalent. Certain profiles in psychology, sociology, etc., can also be considered, as well as professionals in reconversion or wishing to deepen their marketing skills.

Career Opportunities

Examples of careers accessible after completing the program include:

• Product Manager
• Brand Manager
• Marketing and Communication Consultant
• Qualitative and Quantitative Studies Manager
• Digital Marketing Manager
• Network Animator/Franchise Coach/Regional Manager
• Network Developer/Network Development Manager
• Geomarketing Analyst

Master 1 and Master 2 Programs

The program offers Master 1 and Master 2 levels, with various courses such as Marketing and Sales, Marketing Strategic and Operational, Franchise & Commerce en Réseau, and others, providing students with a comprehensive education in marketing and sales.

Research Areas

The program also includes research areas, such as the Master 2 Marketing and Sales, Parcours Conseil, Études et Recherche Marketing, which trains high-level experts mastering the most advanced methodologies in the field for market dynamics analysis, consumption behavior explanation, and understanding.