Program Overview

Master's Program in Marketing

The Master's Program in Marketing is a practice-based program that combines theoretical marketing expertise with practical application. Students acquire the technical expertise needed to cover the increasingly interdisciplinary spectrum of marketing in the digital age.

Program Details

• Program duration: 4 semesters
• Program type: Full-time degree program
• Teaching language: English
• ECTS Credits: 120
• Start of studies: October
• Application period:
  • 1st Deadline: October 8, 2025
  • 2nd Deadline: January 8, 2026
  • 3rd Deadline: March 8, 2026

Admission

Our students are dedicated to personal growth, characterized by a high level of commitment, and believe in the power of teamwork. If you are creative, have good analytical skills, and are aiming for a career in the diverse and exciting field of marketing, you are a suitable candidate for this program.

• Prerequisites for this master's program include:
  • A relevant prior degree
  • Examinations in business administration
  • Sufficient proficiency in English
  • Proof of aptitude

Program Structure and Content

The program takes a 2-prong approach, combining theoretical marketing expertise and practical application. In the first year, students gain a well-founded understanding of marketing and learn to apply data-based research methods. In the second year, they select one of three specializations: Current Challenges in Digital Marketing, Marketing for a Better World, or Advanced Topics in Marketing.

Career Prospects

Marketing graduates are in high demand on the job market. You can look forward to a promising career in:

• Strategic or operational marketing in international companies
• Digital marketing and communications departments
• Product management and brand management
• Consulting in marketing and digital transformation
• Market research and data-based analysis
• Management positions in marketing-related non-profit organizations

Living in Vienna

Vienna is known as the world's most livable city. As the second largest German-speaking city, it's a pulsating metropolis with a laid-back vibe, where tradition and modernity meet and blend into a perfect whole. Campus WU is an excellent place to study, with cutting-edge technology and a spectacular architectural setting, as well as a lively urban space with many restaurants, cafés, and recreational facilities.