Program Overview

Master's Program in Marketing

The Master's Program in Marketing at WU is a two-year, full-time, and on-campus program.

Program Overview

The program is designed to provide students with a comprehensive education in marketing, covering topics such as marketing strategy, consumer behavior, and market research.

Admission Requirements

To be eligible for the program, applicants must have a relevant bachelor's degree of 180 ECTS with 45 ECTS in the field of business administration. The GMAT is obligatory for all applicants, except for WU graduates. A valid test result must be submitted at the time of application, and WU must be selected as a Score Report Recipient.

Tuition Fees

The standard tuition fee is 363.36 per semester. The tuition fee for Non-EU and Non-EEA Citizens is 726.72 per semester. However, a permanent or temporary tuition fee waiver applies for certain groups of students under certain conditions.

Scholarship Opportunities

There are various scholarship opportunities available for students. Detailed information on scholarships and grants can be found on the WU website.

Study Abroad Opportunities

Students can apply for an exchange semester at one of the universities from WU's wide network of 140 partner universities. About 50% of students choose to complete a semester abroad in place of the electives in the third semester. There is also a Double Degree program with Bocconi in Milan, Italy, which takes place during the whole second year.

Career Prospects

The program provides students with a comprehensive education in marketing, preparing them for a wide range of career opportunities in the field.

Application Process

Applications for the program open on September 1st, and there are three application deadlines: October 8th, January 8th, and March 8th. The program starts at the end of every September with a new cohort of 90 students.

Required Documents

To apply for the program, students need to submit the following documents:

• Degree certificate(s): Official transcripts + Diploma supplement (or another confirmation issued by the university stating the legally required duration of the program and the number of ECTS credits or credits or weekly hours required for the completion of the program)
• WU graduates: GPA (1.0-2.5) + letter of recommendation
• Graduates from other universities: Valid GMAT exam with a score of 500 or GMAT Focus 495 (don't forget to select WU as Score Report Recipient)
• Proof of English proficiency (level C1)
• Motivation letter (max. 3200 characters; not required as an upload but to be prepared in advance and entered into the online application form)
• Curriculum vitae
• Passport (only the page with personal information)
• Recommendations from former internships or jobs (if available)

Program Structure

The program is designed to provide students with a comprehensive education in marketing, covering topics such as marketing strategy, consumer behavior, and market research. The program consists of a combination of compulsory and elective courses, as well as a master's thesis.

Faculty

The program is taught by a team of experienced faculty members who are experts in their field. They provide students with a comprehensive education in marketing, preparing them for a wide range of career opportunities in the field.

Student Association

The WU Marketing Student Association (WUMA) is a student-run organization that provides students with opportunities to network, develop their skills, and gain practical experience in marketing.