Program Overview

MSc Marketing Program

The MSc Marketing program is designed for ambitious and curious students who are eager to pursue a career in marketing. The program is top-ranked and provides students with a comprehensive education in marketing, preparing them for a successful career in the field.

Admission Requirements

To apply for the MSc in Marketing, students must fulfill the following requirements:

1. Relevant Bachelor's Degree: Students must have completed or be currently enrolled in a relevant degree program at a recognized Austrian or foreign post-secondary institution. The program must comprise at least 180 ECTS credits and include 45 ECTS credits in the field of business administration.
2. Achievement Potential: Students must demonstrate achievement potential through their GPA or GMAT score. The required GMAT score is 500 or higher, and the required GPA is 1.0-2.5.
3. Sufficient Proficiency in English: Students must provide proof of level C1 or higher according to the Common European Framework of Reference for Languages (CEFR). This can be demonstrated through a valid certificate, such as TOEFL or IELTS, or by completing a full bachelor's or master's program in English.

Application and Enrollment Procedure

The application process for the MSc Marketing program involves the following steps:

1. Online Application: Students must submit all required documents online, including a motivation letter, CV, and transcripts.
2. Admission Criteria: The admission office checks if the applications meet the formal criteria stipulated in the program's admission regulations.
3. Selection: All applications that proceed beyond the first stage are thoroughly reviewed and evaluated by a panel of experts.
4. Enrollment: To enroll in the program, students must present all required documents to the Study Service Center.

Important Application Documents

The following documents are required for the application process:

• Motivation letter
• CV
• Employers' references (if applicable)
• Transcripts and diploma supplement
• University confirmations (if applicable)

Application Deadlines

There are three priority deadlines for the MSc Marketing program:

• Deadline 1: September 1 (14:00 CET)
• Deadline 2: October 8 (23:59 CET)
• Deadline 3: January 8 (23:59 CET) and March 8 (23:59 CET)

Program Structure and Content

The MSc Marketing program provides students with a comprehensive education in marketing, including courses in marketing management, market research, and marketing strategy. The program is designed to prepare students for a successful career in marketing and provides them with the skills and knowledge needed to succeed in the field.

Career Prospects

The MSc Marketing program provides students with excellent career prospects in the field of marketing. Graduates of the program have gone on to work in a variety of roles, including marketing manager, brand manager, and market research analyst. The program's strong reputation and accreditation by international organizations such as EQUIS, AACSB, and AMBA ensure that graduates are well-prepared for a successful career in marketing.