Business and Economics
Program Overview
Introduction to the Bachelor's Program in Business and Economics
The Bachelor's Program in Business and Economics (BBE) is a 3-year full-time degree program (6 semesters), comprising 180 ECTS credits. After successful completion of the bachelor's program, students will be awarded the academic degree Bachelor of Science (WU), abbreviated as BSc (WU).
Program Structure
The program is structured into three phases:
- Introductory courses
- Core courses
- Specializations and free electives
The first two phases are relatively standardized, but the third phase can be personalized to suit each student's interests.
Phase 1: Introductory Courses
Phase 1 deals with current topics in global business and economics. Students will learn how to assess contemporary economic, social, and environmental problems from an interdisciplinary perspective.
Phase 2: Core Courses
In Phase 2, students will gain fundamental knowledge in business, economics, data analysis, analytical thinking, and academic writing. Additionally, they will enhance their communication, teamwork, and social skills.
Phase 3: Specializations and Free Electives
The goal of Phase 3 is to help students create their own unique profile. The program offers a variety of specializations and free electives, allowing students to personalize their studies. Students can choose from specializations worth either 20 ECTS credits or 10 ECTS credits.
Specializations
Students can choose from a variety of specializations to follow their interests, including:
- Accounting and Taxation
- Business Mathematics
- Data Science
- Decision Sciences: Game Theory, Psychology, and Data Analysis
- Digital Marketing
- Ecological Economics - Economy, Climate Change and Sustainability
- Economics Core
- Economics Fields
- Economy and Society
- Entrepreneurship and Innovation
- Ethics for Management, Organizations and Society
- Finance: Markets, Institutions and Instruments
- Health and Social Policy
- Information Management and Control
- Interactions of Economy and Society
- International Accounting and Controlling
- International and European Tax Law
- International Business
- International Business Communication
- International Marketing Management
- Marketing and Consumer Research
- Responsibility and Sustainability in Global Business
- Responsible Management of Information Systems
- Strategy and Managerial Accounting
- Strategy and Organization
- Supply Chain and Operations Management
- Supply Networks and Services
- Sustainability Reporting
- Urban and Regional Economics
Free Electives
The curriculum is designed to be flexible and allows students to integrate a wide range of free electives. Students have to complete 25 ECTS credits worth of free electives.
Internationalization Opportunities
As a bachelor's student at WU, students have several opportunities to gain international experience, including:
- Exchange semester at one of the 240 partner universities
- International Short Programs
- Online initiatives
- Funding for Erasmus+ internships
BBE Club
The BBE Club's main role is to provide an intercultural, community-strengthening platform for all BBE students. The club serves as a direct way to get in contact with BBE students and study experts for tips, tricks, and mentoring services.
Career Prospects
The Bachelor's Program in Business and Economics prepares students for a wide range of career opportunities in business, economics, and related fields. Graduates will have acquired the skills and knowledge needed to deal with current global challenges in business and economics.