Students
Tuition Fee
Not Available
Start Date
Not Available
Medium of studying
On campus
Duration
2 years
Details
Program Details
Degree
Masters
Major
Digital Marketing | E-Commerce | Information Systems
Area of study
Business and Administration | Information and Communication Technologies
Education type
On campus
Timing
Full time
Course Language
English
About Program

Program Overview


Introduction to the Digital Economy Master's Program

The Digital Economy master's program is a two-year, full-time program that provides students with an excellent academic and practice-oriented education, preparing them for a digital career. This interdisciplinary program touches on various aspects of life and is the focus of many different academic disciplines.


Structure and Content

The program is divided into two years, with the first year focusing on building a common body of knowledge in digital economy aspects. The second year allows students to specialize in one of the offered electives.


First Year

In the first two semesters, students learn the foundations of digital economy from several perspectives, covering:


  • Strategic Aspects
  • Design Aspects
  • Implementation Aspects
  • Legal Aspects They also gain hands-on experience in the Business Project course, where they are trained in front-to-end project management.

1st Semester (28 ECTS-credits)

  • Digital Markets and Strategies (8 ECTS)
  • IT Governance, Risk and Control (4 ECTS)
  • Marketing and Innovation (4 ECTS)
  • Business Process Management (4 ECTS)
  • Value-based System Engineering (4 ECTS)
  • System Development and Operations (4 ECTS)

2nd Semester (32 ECTS-credits)

  • Transformative Management (4 ECTS)
  • Distributed Systems (4 ECTS)
  • Security and Privacy (4 ECTS)
  • Data Management and Analytics (4 ECTS)
  • IT Law (4 ECTS)
  • Business Project (12 ECTS)

Second Year

Building on the solid foundation from the first year, students have the opportunity to specialize by choosing one of the electives:


  • Information Systems
  • Digital Law and Economics
  • Digital Strategy, Marketing, and Transformation Students also start preparing and writing their master's theses. Additionally, they can choose between a more business-oriented Industry Lab or a more research-focused Research Lab.

3rd and 4th Semester (60 ECTS-credits)

  • Industry Lab or Research Lab (12 ECTS)
  • Pick a total of 24 ECTS by choosing elective courses from one of the following specializations:
    • Information Systems
    • Digital Law and Economics
    • Digital Strategy, Marketing, and Transformation
  • Master's Thesis Seminar (4 ECTS)
  • Master's Thesis (20 ECTS)

Admission Requirements

To be admitted to the master's program, students need to have a bachelor's degree in a relevant discipline. Each academic program has its own application and admission procedure and individual requirements.


Career Prospects

Graduates of WU's master's programs have excellent professional prospects. The broad range of available programs and the wide selection of electives allow students to specialize and customize their program based on their personal interests, strengths, and career plans.


Research and Partnerships

WU has numerous partnerships and cooperations with national and international companies in various sectors, allowing students to benefit from a comprehensive professional network during their studies. Research is an integral part of WU's core identity, with approximately 1,600 researchers investigating economic, business, social, legal, and ecological issues.


Grants and Scholarships

A number of different grants and scholarships are available for WU master's program students, including merit- and need-based scholarships, international mobility grants, and more.


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