Program Overview

Introduction to the Master's Program in Digital Economy

The WU (Vienna University of Economics and Business) has introduced a new master's program in Digital Economy, designed to equip students with the skills and knowledge necessary to navigate the challenges of digital transformation. This program is interdisciplinary, combining IT expertise with comprehensive management training.

Program Objectives

The Master's program in Digital Economy aims to provide students with a deep understanding of the technological possibilities and developments driving digital transformation, as well as the changed framework conditions and business models. It seeks to enable graduates to initiate, shape, and implement digital innovations in organizations or to found their own digital company.

Curriculum and Specializations

The program offers three complementary specializations:

• Information Systems
• Digital Strategy, Marketing, and Transformation
• Digital Law and Economics These specializations allow students to delve deeper into one of these areas, gaining specialized knowledge and skills.

Learning in Innovative Settings

The program emphasizes learning through practical, interdisciplinary settings. Students will work on projects in cooperation with partners from industry, the public sector, and civil society, applying their knowledge to real-world problems. In the second year, an Industry Lab will be conducted, where specific questions from partners will be addressed in a practice-oriented and scientifically sound manner.

Input from the Economy

A key asset of the Master's program in Digital Economy is the inclusion of input from the economy. Students learn from practice-oriented examples, and the program's design has been informed by the question of how to best prepare future decision-makers for the challenges and opportunities of digital transformation. This includes the application of acquired knowledge in various projects, ensuring that graduates are well-prepared for their professional careers.

Conclusion

The Master's program in Digital Economy at WU is designed to meet the growing demand for qualified professionals in the field of digital business models. By combining technical skills with comprehensive management capabilities, the program prepares students for a successful career in a rapidly changing digital landscape. With its strong focus on practical application and industry cooperation, this program offers a unique opportunity for students to gain the knowledge and skills required to thrive in the digital economy.