Program Overview

Digital Economy Program

The Digital Economy program is designed to provide students with a comprehensive understanding of the digital economy and its impact on businesses and society. The program covers various aspects of digital economy, including marketing, innovation, and behavioral science.

Marketing & Innovation

This course focuses on the theoretical foundations of state-of-the-art marketing and innovation in the digital economy. It addresses the challenges of digital management practice, including the analysis of large amounts of consumer data and the development of compelling multimedia content for target audiences.

Algorithms and Behavioral Science

This course provides participants with a deeper understanding of the applications of AI and algorithms in consumer contexts and behavioral research. It covers the theory of AI and algorithms, as well as their implications on consumer experiences, including data collection, classification, and decision-making.

Research Lab

The Research Lab deals with contemporary trends in digitization, including creativity and machine learning, data privacy and security, and trust in socio-technical systems. Students work in groups on research projects related to these topics, building on their expertise in marketing and innovation, data management, and security and privacy.

Accreditation

The program is accredited by EQUIS, AACSB, and AMBA, ensuring that it meets the highest standards of quality and excellence in business education.

Program Structure

The program includes various courses and research labs, providing students with a comprehensive education in digital economy. The courses cover topics such as marketing, innovation, algorithms, and behavioral science, while the research labs focus on applied research projects in areas like creativity and machine learning, data privacy and security, and trust in socio-technical systems.

Research Areas

The program's research areas include:

• Creativity and machine learning
• Data privacy, security, and trust
• Trust in socio-technical systems, including blockchain and AI

Program Details

The program is designed to provide students with a deep understanding of the digital economy and its implications on businesses and society. It covers various aspects of digital economy, including marketing, innovation, and behavioral science, and provides students with the opportunity to work on applied research projects in areas like creativity and machine learning, data privacy and security, and trust in socio-technical systems.