Program Overview
Talent Cultivation
Undergraduate Programs
The university offers a range of undergraduate programs, including:
- Information Management and Information Systems
- Logistics Management
- E-commerce
- International Economics and Trade
- International Economics and Trade (Double Degree)
- Economics
- Business Administration
- Financial Management
- Tourism Management
- Financial Engineering
- Big Data Management and Application
- Supply Chain Management
Graduate Programs
The university also offers graduate programs in:
- Applied Economics
- Management Science and Engineering
- Business Administration
- International Business
- Industrial Engineering
- Project Management
- Engineering Management
- Business Administration (Part-time)
- Engineering Management (Part-time)
Digital Teaching Resources
The university provides digital teaching resources to support student learning.
Laboratory Construction
The university has constructed laboratories for undergraduate and graduate students, including:
- Undergraduate laboratories
- Discipline laboratories
Tourism Management (Cruise and Yacht Management)
Program Overview
The Tourism Management program, with a focus on cruise and yacht management, aims to cultivate talented individuals who possess a solid theoretical foundation, outstanding practical abilities, and excellent humanistic qualities. The program seeks to develop innovative and socially responsible professionals who can work in various tourism-related enterprises and administrative departments.
Program Characteristics
Established in 1999, the program has produced a large number of high-caliber professionals who have received positive evaluations from society. The program emphasizes characteristic development, focusing on cultivating talents who can adapt to new economic patterns in the tourism industry, particularly in the cruise and yacht sector. By leveraging the university's academic advantages in fields like navigation, port management, and oceanography, as well as its management and economics disciplines, the program has become a distinctive and advantageous major. Students can participate in cooperative education projects with universities like Cardiff University, Plymouth University, and the University of Reading in the UK, and the University of California, Riverside in the US.
Core Courses
The program's core courses include:
- Economics
- Management
- Marketing
- Basic Accounting
- Financial Management
- Introduction to Tourism
- Hotel Management
- Travel Agency Management
- Tourism Resources and Development
- Leisure Studies
- Cultural Studies of Tourist-Generating Countries
- Introduction to the Cruise Industry
- Cruise Operations Management
- Cruise Port Management
- Cross-Cultural Communication in Tourism
- Cruise Operations Practice
- Introduction to Yacht Economics
Career Prospects
Graduates can work in various tourism-related industries, including government agencies, hotels, travel agencies, online tourism companies, tourism attractions, tourism planning and consulting companies, cruise companies, ports, and customs.