Program Overview

University Program Information

Introduction

The university offers a range of programs, including undergraduate and graduate degrees, in various fields such as advertising, animation, broadcasting, and more.

Academic Programs

• Undergraduate Programs
  • Animation
  • Editing and Publishing
  • Advertising
  • Chinese Language and Literature
• Graduate Programs
  • Master of Arts in Drama and Film (first-level master's degree)
  • Master of Publishing
  • Master of Drama and Film
  • Master's Supervisor

Program Details

Advertising Program

The Advertising program is an interdisciplinary field that combines advertising, communication, design, film, and aesthetics. The program aims to cultivate high-quality, interdisciplinary talents with a strong foundation in advertising planning and creativity, network and new media advertising, film advertising production, advertising management, market marketing planning, and market analysis.

The program has a long history, dating back to 1997, and has undergone significant changes to adapt to the digital era. The program has two main directions: advertising and film advertising. Students can choose from a range of courses, including advertising photography, film advertising post-production, and plane advertising design.

The program has a strong focus on practical teaching and student innovation, with a range of extracurricular activities and competitions to enhance students' skills and knowledge. The program has a high employment rate, with many graduates going on to work in top companies or starting their own businesses.

Education and Teaching

The program has a strong team of teachers, with a range of expertise in advertising, communication, and film. The program has a range of courses, including advertising theory, communication theory, and film production. The program also has a range of extracurricular activities, including advertising competitions and film festivals.

The program has a strong focus on student innovation and entrepreneurship, with a range of resources and support available to students. The program has a range of partnerships with industry leaders, providing students with opportunities for internships and job placement.

Research Areas

The university has a range of research areas, including:

• Academic Research
  • Academic dynamics
  • Research platforms
  • Research achievements
  • Professional competitions
  • External experts
• Innovation and Entrepreneurship
  • Innovation and entrepreneurship education
  • Innovation and entrepreneurship competitions
  • Innovation and entrepreneurship resources

International Cooperation

The university has a range of international partnerships and cooperation agreements, providing students with opportunities for study abroad, internships, and job placement.

Campus Life

The university has a range of campus activities and events, including cultural festivals, sports competitions, and public welfare activities. The university also has a range of student organizations and clubs, providing students with opportunities to develop their interests and skills.