Program Overview

Introduction to the Bachelor in Business Administration

The Bachelor in Business Administration (BBA) at the University of St. Gallen (HSG) is a comprehensive and practice-oriented program that equips students with specialized knowledge, leadership skills, communication competence, and IT skills. The program is designed to provide a broad foundation in business administration, combined with the opportunity for individual specialization.

Program Structure

The BBA program follows the Assessment Year and comprises 120 ECTS credits, designed for a standard study duration of 4 semesters. The curriculum is divided into compulsory subjects, core elective subjects, and electives, as well as contextual studies. The capstone project and the bachelor's thesis form the final components of the program.

Compulsory Subjects

The compulsory area covers 13 courses, which must be completed by all students in the BBA program. These courses include:

• Accounting, Controlling, Auditing
• Business and Tax Law
• Corporate Finance
• Fundamentals and Methods of Computer Science
• Introduction to Operations Management
• Macroecoonomics
• Microeconomics
• Marketing
• Leadership & Human Resource Management
• Methods: Empirical Social Research
• Methods: Statistics
• Strategic Management

Core Electives and Electives

With core electives and elective courses, students complement the compulsory section of their studies. By selecting courses, students can tailor their studies to suit their individual preferences. The course offerings vary between the autumn and spring semesters, with different courses available in both German and English.

Contextual Studies

The Contextual Studies program is a unique feature of the University of St.Gallen, integrating knowledge across disciplines and strengthening the social and cultural competencies of students. Students take a holistic approach by enrolling in courses within focus areas and skills areas.

Duration and Credits

The BBA program comprises 180 ECTS credits, including the Assessment Year, and is designed for a standard study duration of 3 years. The program languages are German and English.

Admission Criteria

The general admission requirements for the Bachelor's program at the University of St.Gallen apply. Most students start their BBA studies following the successful completion of the Assessment Year. However, there are also opportunities to enter the BBA program directly.

Tuition Fees

The tuition fees for the BBA program are as follows:

• Swiss nationals: CHF 1,229 per semester
• Foreign nationals: CHF 3,129 per semester

Career Opportunities

The BBA program at the University of St.Gallen opens up diverse career opportunities across various industries. Graduates are in high demand worldwide and can pursue positions in management, consulting, finance, marketing, and corporate leadership. Exciting paths are also available in the field of entrepreneurship and founding one's own start-ups.

Examples of Professional Fields

• Corporate Management and Consulting
• Finance and Accounting
• Marketing and Sales
• Banking and Insurance
• Entrepreneurship

Master's Degree Programs

With a Bachelor's degree in Business Administration, graduates are well-prepared for pursuing a Master's degree, whether at the University of St.Gallen or another institution. Available Master's programs include:

• Strategy and International Management (SIM)
• Banking and Finance (MBF)
• Business Innovation (MBI)
• General Management (MGM)
• Marketing Management (MiMM)
• Accounting and Corporate Finance (MACFin)
• Management, Organisation und Kultur (MOK)

Career Services

The Career and Corporate Services (CSC) team provides expert support to students at various stages of their career planning journey. From personalized interview coaching and CV optimization to a wide range of workshops and career events, they help students prepare for the job market.