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Marketing Delta Program

University of St.Gallen (HSG)
St. Gallen , Switzerland
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Program Details
Degree
Masters
Major
Digital Marketing | Market Research | Marketing
Area of study
Business and Administration | Information and Communication Technologies
Course Language
English
About Program

Program Overview

Marketing-Delta Programm

The Marketing-Delta program is designed to prepare companies for future challenges in the VUCA world. The program focuses on three key components: the use of new technologies (Marktech), the handling and utilization of data (Marketing Analytics), and the implementation of these components at the customer interface (New Work).


Program Description

The VUCA world (Volatility, Uncertainty, Complexity, Ambiguity) presents marketing professionals with new challenges. To address these changes, Prof. Marcus Sch—gel at the Institute for Marketing and Customer Insight at the University of St.Gallen has launched a research program called the "Marketing-Delta Program". This program is aimed at practical partners who can contribute their experiences and work together to develop new solution approaches.


Target Audience

The program is designed for companies that are willing to engage in an interdisciplinary exchange and contribute their experiences to develop new solutions. Currently, the IMC-HSG is working with companies such as Consors Bank, Coop, Galenica, and Zurich Versicherungen.


Research Areas

The program focuses on the following research areas:


  • Einsatz neuer Technologien (Marktech)
  • Umgang und Nutzen von Daten (Marketing Analytics)
  • Umsetzung an der Kundenschnittstelle (New Work)

Partner Companies

The program is currently working with the following partner companies:


  • Consors Bank
  • Coop
  • Galenica
  • Zurich Versicherungen

Institute Description

The Institute for Marketing and Customer Insight at the University of St.Gallen is one of the leading marketing research institutes, generating new insights in the fields of marketing management and consumer behavior. The institute distributes this knowledge through innovative formats to students, executives, companies, and the broader society.


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