Program Overview

Executive Education at the IMC

Decisive for our success in executive education at the Institute for Marketing and Customer Insight (IMC) at the University of St.Gallen (HSG) are the holistic view of problems, orientation towards the reality of the markets, relevance of the content, competent lecturers, intensive interaction with the participants and new approaches for an efficient transfer of learning into practice.

Overview of Executive Education

The courses are modular and offer different seminars that can be booked individually. The individual seminars attended can also be credited towards a certificate (CAS) or diploma (DAS) at a later date. You will receive an officially recognised certificate from the University of St.Gallen for all further education courses attended.

Lecturers and Recognition

Our lecturers are from the University of St.Gallen and other renowned international business schools as well as personalities with proven practical experience. The HSG is known worldwide for its pioneering research and unique practical orientation.

Research Areas and Focus

We are one of the leading marketing research institutes, which generates relevant knowledge in the fields of marketing management & customer insight. We distribute this knowledge to students, executives, companies, and society using innovative formats.

Areas of Expertise

• Research
  • Publications
  • Blockchain Business Initiative
  • Swiss Consumer Studies
  • Research Areas
  • Research Network
  • Management Pool
  • CX Navigator
• Company Exchange
  • Best Practice in Marketing
  • Big Marketing Technology Lab
  • Brand Excellence Circle
  • Marketing-Delta Program
• Executive Education
  • Executive Education for Individuals
  • Executive Education for Companies
  • Alumni Network
• Teaching & Theses
  • Theses
  • Courses
  • Master in Marketing Management
• Marketing Review St.Gallen
  • Call for Papers
  • Shop
  • Cooperations

About the Institute

The Institute for Marketing and Customer Insight (IMC) at the University of St.Gallen (HSG) is dedicated to providing high-quality executive education programs. With a focus on marketing management and customer insight, the IMC offers a range of programs and services designed to meet the needs of executives, companies, and society.

Program Details

The IMC's executive education programs are designed to provide participants with the knowledge and skills necessary to succeed in today's fast-paced business environment. With a focus on practical application and real-world examples, the programs offer a unique learning experience that combines theoretical foundations with practical insights.

University Recognition

The University of St.Gallen (HSG) is a renowned institution with a strong reputation for academic excellence. The IMC's programs are officially recognized by the university, and participants receive a certificate upon completion of their program.

Certificate and Diploma Programs

The IMC offers a range of certificate and diploma programs, including the CAS (Certificate of Advanced Studies) and DAS (Diploma of Advanced Studies). These programs are designed to provide participants with a comprehensive education in marketing management and customer insight, and can be customized to meet the needs of individual participants.

Conclusion

The Institute for Marketing and Customer Insight (IMC) at the University of St.Gallen (HSG) offers a range of executive education programs designed to provide participants with the knowledge and skills necessary to succeed in today's fast-paced business environment. With a focus on practical application and real-world examples, the programs offer a unique learning experience that combines theoretical foundations with practical insights.