Program Overview

Program Overview

The University of St.Gallen offers an executive education program titled "Strategy, Powered Through AI." This program aims to equip strategic leaders with the knowledge and skills to develop and implement AI-powered strategies in their organizations.

Target Group

The program is designed for strategic leaders, including CEOs, COOs, and heads of strategy departments, who want to leverage AI to enhance their strategic decision-making and implementation.

Duration

The program has two components:

• On-Campus: 2 days
• Self-Study: 3 – 5 hours

On-Campus Modules

The on-campus modules are scheduled for:

• June 22 – 23, 2026
• November 12 – 13, 2026
• June 29 – 30, 2027
• November 11 – 12, 2027

Next Start Date

The next start date for the program is June 22, 2026.

Registration Deadline

The registration deadline for the program is June 15, 2026.

Program Details

Location

The program will be held in St.Gallen.

Language

The program will be conducted in English.

Costs

The cost of the program is CHF 2'900.

ECTS-Points

The program awards 1 ECTS point.

Graduation

Participants will receive a confirmation of participation upon completing the program.

Overview of Topics

The program covers the following topics:

AI-Powered Strategy Foundations

• Fundamentals of AI, Generative AI, and Machine Learning, including trends and ethical considerations
• Introduction to decentralized multiagent AI and its strategic relevance
• Overview of the current tool landscape (ChatGPT, Perplexity AI, Copilot, Claude, Gemini, Grok) with practical guidance on API usage

AI in Strategy Creation

• Strategy analyses with AI bots and development of proprietary, organization-specific AI solutions
• Integration of external environment scanning and scenario planning into strategic work
• Application of Generative AI for strategy communication and the facilitation of internal dialogue

AI-Driven Strategy Execution

• Real-time feedback and adaptive implementation, including progress monitoring, governance, and responsibilities
• Case studies from practice (e.g., Swisscom, Futurice) with real-time follow-up

Implementation Roadmap & Homework

• End-to-end rollout covering the path from fundamentals to proprietary Generative AI, including roles and responsibilities, data requirements, and measurement
• Homework focusing on the development of proprietary AI capabilities and their application to internal and external analyses

Practical Benefits

Participants will:

• Learn core AI concepts and principles, consider ethical implications, and gain insight into future developments
• Get an overview of available AI tools for strategy, their use cases, and API integration options
• Practice applying AI to common strategy tasks, understand the limitations of current models, and explore advanced use cases
• Develop organization-specific AI approaches, continuously integrate external information, and use Generative AI for internal strategy communication
• Establish real-time feedback and adaptive execution for strategy implementation, study real-world cases (e.g., Futurice), and apply the learnings in their organization

Participant Profile

The typical participant has:

• Over 10 years of work experience
• Is between 40 – 58 years old
• Experience in over 15 industries
• Over 90% are in middle and senior management positions

Program Structure

The program is designed to provide a comprehensive understanding of AI-powered strategy, with a focus on practical application and implementation. Participants will engage in a combination of lectures, case studies, and group work to develop their skills and knowledge.