Program Overview

Introduction to the Institute for Marketing and Customer Insight

The Institute for Marketing and Customer Insight (IMC) at the University of St.Gallen (HSG) is a leading marketing research institute that generates innovative insights in the fields of marketing management and consumer behavior. This knowledge is distributed to students, executives, companies, and the broader society through innovative formats.

Research Areas

The IMC focuses on various research areas, including:

• Marketing management
• Consumer behavior
• Blockchain Business Initiative
• Swiss Consumer Studies

Education and Training

The IMC offers a range of education and training programs, including:

• Master in Marketing Management
• Continuing education for individuals and companies
• Alumni network

Further Education at IMC

The IMC's further education programs are characterized by a holistic view of problem-solving, orientation towards market reality, relevance of content, competent lecturers, intensive interaction with participants, and new approaches for efficient learning transfer into practice. The courses are modular and offer different seminars that can be booked individually. Participants can later have the attended seminars credited towards a certificate (CAS) or diploma (DAS).

Lecturers and Referents

The lecturers and referents at the IMC are academics from the University of St.Gallen and other renowned international business schools, as well as personalities with proven practical experience.

Certification and Recognition

Participants in the IMC's further education programs receive an officially recognized certificate from the University of St.Gallen for all attended courses.

Marketing Review St.Gallen

The Marketing Review St.Gallen is a publication that features call for papers, a shop, and cooperations.

About Us

The IMC has a team, blog, podcasts, career opportunities, and spin-offs. The institute is part of the University of St.Gallen, which is known worldwide for its forward-looking research and unique practical orientation.

Contact and Impressum

The IMC is located at the University of St.Gallen and can be reached through its website. The institute is subject to the university's general terms and conditions and data protection regulations.