Program Overview

Introduction to the University Program

The University of St.Gallen's Institute for Marketing and Customer Insight (IMC) offers a comprehensive range of programs designed to equip students and professionals with the latest knowledge and skills in marketing management and consumer behavior.

Program Details

The IMC's programs are modular, allowing participants to choose from a variety of seminars that can be booked individually. These seminars can be combined to earn a Certificate of Advanced Studies (CAS) or a Diploma of Advanced Studies (DAS) at a later stage. Upon completion of the programs, participants receive an official certificate from the University of St.Gallen.

Research Areas

The IMC is renowned for its cutting-edge research in marketing management and consumer behavior, generating innovative insights that are disseminated to students, executives, companies, and the broader community through various formats.

Program Structure

The programs are designed to provide a holistic view of problem-solving, market reality, relevant content, competent instruction, intense interaction with participants, and new approaches for efficient knowledge transfer into practice.

Faculty and Instruction

The IMC's faculty consists of esteemed academics from the University of St.Gallen and other internationally recognized business schools, as well as seasoned professionals with proven practical experience.

Tuition and Fees

The cost of participating in the 4-day intensive seminar is CHF 4,950, which includes all materials, books, lunch, and refreshments. However, this fee does not cover travel, accommodation, dinner, or social events.

Admission Criteria

While specific admission criteria are not detailed, the programs are designed for professionals and individuals seeking to advance their knowledge and skills in marketing and customer insight.

Conclusion

The University of St.Gallen's IMC offers a unique opportunity for individuals to enhance their understanding of marketing management and consumer behavior through its comprehensive and modular programs. With its emphasis on practical relevance, innovative research, and interactive learning, the IMC's programs are tailored to meet the needs of both current and future marketing professionals.