Program Overview

Introduction to the Digital Communication and Journalism Program

The Digital Communication and Journalism (DKJ) program is an offering of the Institute of Media and Communication Management at the University of St. Gallen. This program provides students with a supplementary qualification in digital communication and journalism, totaling 18 ECTS credits. Upon completion, graduates are equipped to pursue careers in communication, media, or journalism, benefiting from multiple entry points into these fields.

Program Overview

• The DKJ program is designed for master's level students and offers a comprehensive curriculum that integrates into the master's study program.
• It focuses on developing students' communication and writing skills, with an emphasis on journalistic research, writing, and text work.
• The program does not require prior experience in communication or media work, but students should have a strong interest in journalistic research, writing, and communication activities.

Program Details

Language

• The program is offered exclusively in German.
• Students must have excellent command of the German language in both written and spoken forms.

Entry Opportunities

• Graduates of the DKJ program have various career opportunities, including:
  • Economic journalism
  • Political public relations
  • Digital communication agencies
  • Communication work in organizations (companies, NPOs, or NGOs)
• The program includes a short internship with a media partner, providing students with initial work experience and professional contacts.

Courses and Curriculum

• The program consists of 6 courses, each worth 3 ECTS credits, totaling 18 ECTS credits.
• These courses are fully integrable into the master's study program.
• The curriculum is led by long-standing experts and well-known figures in the media industry and focuses on three core competencies:
  1. Media economics, media law, and industry understanding
  2. Research, writing, and communication skills
  3. The use of digital communication technologies and strategies, with a focus on social media, AI, and data journalism

Admission and Registration

• The study program in DKJ can only be started in the fall semester and has its own application process.
• The application deadline is June 30th of each year.
• To be eligible for the DKJ program, students must either be enrolled in a master's program at the University of St. Gallen at the planned start of studies or have already completed a master's program at the University of St. Gallen or a recognized university.
• Additional admission requirements include fluent German language skills (native language or certified proof).

Conclusion

The Digital Communication and Journalism program at the University of St. Gallen offers a unique opportunity for master's level students to acquire a supplementary qualification in digital communication and journalism. With its comprehensive curriculum, expert instructors, and focus on practical skills, the program prepares students for a wide range of careers in the media and communication industries.