Program Overview

Executive Education at the IMC

Decisive for our success in executive education at the Institute for Marketing and Customer Insight (IMC) at the University of St.Gallen (HSG) are the holistic view of problems, orientation towards the reality of the markets, relevance of the content, competent lecturers, intensive interaction with the participants and new approaches for an efficient transfer of learning into practice.

Overview of Executive Education

The courses are modular and offer different seminars that can be booked individually. The individual seminars attended can also be credited towards a certificate (CAS) or diploma (DAS) at a later date. You will receive an officially recognised certificate from the University of St.Gallen for all further education courses attended.

Lecturers and Recognition

Our lecturers are from the University of St.Gallen and other renowned international business schools as well as personalities with proven practical experience. The HSG is known worldwide for its pioneering research and unique practical orientation.

Program Details

• The program offers a holistic view of problems and orientation towards market reality.
• The content is relevant, and lecturers are competent.
• There is intensive interaction with participants and new approaches for efficient learning transfer.
• Courses are modular, with seminars bookable individually.
• Seminars can be credited towards a CAS or DAS certificate at a later date.
• Participants receive an officially recognized certificate from the University of St.Gallen.

Institute Overview

We are one of the leading marketing research institutes, generating relevant knowledge in marketing management and customer insight. We distribute this knowledge to students, executives, companies, and society using innovative formats.