Program Overview
Executive Education at the IMC
The Institute for Marketing and Customer Insight (IMC) at the University of St.Gallen (HSG) offers a holistic approach to executive education, focusing on real-world market problems, relevant content, and competent lecturers. The program emphasizes intensive interaction with participants and innovative methods for transferring learning into practice.
Program Structure
The courses are modular, allowing participants to book individual seminars. These seminars can be credited towards a certificate (CAS) or diploma (DAS) at a later date. Upon completing further education courses, participants receive an officially recognized certificate from the University of St.Gallen.
Lecturers and Research
The lecturers are from the University of St.Gallen and other renowned international business schools, as well as personalities with proven practical experience. The HSG is known worldwide for its pioneering research and unique practical orientation.
Certificate and Diploma
- Participants can earn a certificate (CAS) or diploma (DAS) by attending individual seminars and accumulating credits.
- The certificate and diploma programs offer a flexible and modular structure, allowing participants to tailor their education to their needs.
- The University of St.Gallen awards an officially recognized certificate upon completion of further education courses.
Program Features
- Holistic view of problems and market reality
- Relevant and up-to-date content
- Competent lecturers from academia and industry
- Intensive interaction with participants
- Innovative approaches to transferring learning into practice
- Modular course structure
- Flexible and customizable education pathways
