Program Overview

Executive Education at the IMC

The Institute for Marketing and Customer Insight (IMC) at the University of St.Gallen (HSG) offers executive education programs that focus on holistic problem-solving, market reality, relevant content, competent lecturers, and intensive participant interaction.

Program Overview

The courses are modular, allowing individuals to book seminars individually. These seminars can be credited towards a certificate (CAS) or diploma (DAS) at a later date. Upon completion of the further education courses, participants receive an officially recognized certificate from the University of St.Gallen.

Lecturers and Research

The lecturers are from the University of St.Gallen and other renowned international business schools, as well as personalities with proven practical experience. The HSG is known worldwide for its pioneering research and unique practical orientation.

Program Details

• The program includes various seminars that can be attended individually.
• Participants can earn credits towards a certificate or diploma.
• The University of St.Gallen awards an officially recognized certificate upon completion.
• Lecturers are from the University of St.Gallen and other international business schools.
• The program focuses on marketing management and customer insight.

Tuition and Inclusions

The 3x3-day intensive seminar costs CHF 9,500, which includes all materials, books, lunch, and refreshments. However, costs for travel, accommodation, dinner, and evening events are not included.

Institute for Marketing and Customer Insight

The IMC is one of the leading marketing research institutes, generating relevant knowledge in marketing management and customer insight. This knowledge is distributed to students, executives, companies, and society through innovative formats.

Research Areas

The IMC focuses on marketing management and customer insight, providing a holistic view of problems and orientation towards market reality.

Certificate and Diploma

Participants can earn a certificate (CAS) or diploma (DAS) by attending individual seminars and accumulating credits. These certificates and diplomas are officially recognized by the University of St.Gallen.