Program Overview

Master in Media Management

The Master in Media Management is a program that allows students to learn about how all businesses, media and non-media, survive and thrive in an online digital environment. The course examines strategies employed by various companies and organisations to expand their businesses in a digital environment and teaches students to develop the necessary skills for effective communication campaigns to reach employees, clients and consumers in a local, national and global context.

Awarded Degree

The awarded degree is a Master of Science in Media Management.

Recognition of Degrees

Universitŕ della Svizzera italiana (USI) is a recognised or accredited Swiss university. Academic qualifications obtained at USI Faculties are therefore recognised abroad, on the basis of international conventions. The mutual recognition of academic qualifications is governed by the Lisbon Convention of 11 April 1997 and other international conventions with Germany, Italy, Austria and France.

Structure and Contents

The program's structure and contents are designed to provide students with a comprehensive understanding of media management.

Career Prospects

The Master in Media Management offers excellent career prospects, with employability in various fields, including media and non-media companies.

Admission

Admission to the program is based on specific criteria, which are not specified in the provided context.

Application Procedure

The application procedure for the program is not specified in the provided context.

Fees and Grants

The fees and grants for the program are not specified in the provided context.

Practical Information

Practical information about the program, such as course schedules and academic calendar, is not specified in the provided context.

Open Days and Study Advisory

The university offers open days and study advisory services to provide prospective students with more information about the program.

Program Details

• The evolution of communication technologies and the expansion of social media networks have transformed the entire media industry.
• The media are global businesses today employing millions of people across the world.
• The online and mobile revolution have also resulted in many businesses creating online and mobile content such as websites and mobile applications and distributing this information and promotional material to reach larger audiences on a global scale.
• The Master programme in Media Management allows students to learn about how all businesses, media and non-media, survive and thrive in an online digital environment.
• The course examines strategies employed by various companies and organisations to expand their businesses in a digital environment and teaches students to develop the necessary skills for effective communication campaigns to reach employees, clients and consumers in a local, national and global context.
• With the MSc in Media Management, students will learn why every company is now a media organisation.